Performance Marketing Manager (SEM) - #1165877

Role Overview

The SEM Specialist is responsible for driving website traffic, online visibility, lead generation, and digital campaign performance through effective search engine marketing (SEM) strategies.

This role plays a key part in helping the company grow its digital presence, connect with the right audience, and generate meaningful business results through data-driven and creative marketing approaches. The ideal candidate is passionate about digital marketing, highly analytical, performance-driven, and constantly motivated to explore new strategies, trends, and opportunities within the ever-evolving digital landscape.

The individual should possess a strong curiosity for consumer behaviour, search trends, and campaign performance, while continuously striving to improve user engagement, marketing effectiveness, and conversion outcomes across digital platforms.

Key Responsibilities

• Plan, execute, and optimise SEM campaigns across Google Ads and other paid advertising platforms to drive qualified leads and maximise ROI.

• Manage campaign budgets, bidding strategies, audience targeting, keyword planning, and ad scheduling to achieve business objectives.

• Monitor and optimise campaign performance using key metrics such as CTR, CPC, CPA, CPL, ROAS, conversion rate, and lead quality.

• Conduct keyword research, competitor analysis, audience research, and market trend analysis to identify campaign opportunities.

• Develop, test, and optimise ad copy, creatives, and landing pages through continuous A/B testing to improve conversion performance.

• Work closely with the Creative, Content, and Marketing teams to develop high-performing, conversion-focused campaigns.

• Analyse campaign data and prepare regular performance reports with actionable insights and recommendations.

• Support SEO initiatives by conducting keyword research, reviewing landing page optimisation, and ensuring campaigns align with organic search strategies.

• Monitor industry trends, platform updates, AI-powered marketing tools, and Google Ads best practices to improve campaign effectiveness.

• Identify opportunities to improve lead generation, customer acquisition, and overall digital marketing performance through data-driven optimisation.

Requirements

• Proven experience in SEM, Google Ads, paid search advertising, and digital performance marketing.

• Google Ads Certification or equivalent paid advertising certifications will be an advantage.

• Strong understanding of Google Ads, Performance Max, Search, Display, YouTube, and Remarketing campaigns.

• Experience with Google Analytics (GA4), Google Tag Manager (GTM), Google Ads, Looker Studio, and conversion tracking.

• Working knowledge of SEO fundamentals, keyword research, and landing page optimisation.

• Familiarity with AI-powered marketing tools and automation platforms to improve campaign efficiency and performance.

• Strong analytical mindset with the ability to interpret data and make optimisation decisions.

• Excellent problem-solving, reporting, and stakeholder management skills.

• Ability to manage multiple campaigns and priorities in a fast-paced environment.

• Performance-driven, detail-oriented, and results-focused.

• Experience in lead generation, education, training, or consumer marketing will be an advantage.

• Basic knowledge of CMS platforms such as WordPress or similar website management systems is preferred.