P.R Marketing Intern (Singapore Local Market) - #1099842

Company Description

Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.

Singapore local market is recruiting a Public Relation intern to be responsible for the implementation of P.R & Media related marketing activities in Singapore.

Job Description

MAIN TASKS AND RESPONSIBILITIES

SEEDING & PRESS RELEASE

• Work hand in hand with Assistant P.R Manager on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal P.R team for Local Market.

• Ensure all seeding quantities and inventories are available in a timely manner.

• Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.

• Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).

EVENT MANAGEMENT

• Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of P.R events.

• Manage the preparation of logistic arrangement for P.R events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.

• Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).

• Organize media / KOL interviews with internal spokespersons in HQ

ADMIN SUPPORT AND MONTHLY REPORTS

• Monitor media coverages for every activation.

• Submit monthly P.R clippings and weekly newsletter to regional

• Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.

• Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.

• Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)

• Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.

Qualifications

QUALIFICATIONS

• University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of P.R and Marketing.

• Able to commit at least 6 months of internship.

• Appreciate and explore creativity in the world of luxury universe.

• Possess teamwork, independent, high-motivated and high-performing in tight deadlines.

• See the positive light in any situation, be a motivator and able to speak for the brand.