Customer Service & Marketing Executive - #1167575

Customer Service & Marketing Executive

We are looking for a friendly, responsible, and proactive Customer Service & Marketing Executive to join our beauty team.

This role combines front desk operations, customer service, sales follow-up, appointment management, and social media marketing. You will be responsible for providing a smooth customer experience while supporting the company’s daily marketing activities.

Key Responsibilities

Front Desk & Customer Service

• Welcome and assist customers at the front desk

• Reply to customer enquiries through WhatsApp, Instagram, Xiaohongshu, TikTok, and other communication platforms

• Provide clear and professional information about our services, pricing, promotions, and available appointments

• Arrange, confirm, reschedule, and manage customer appointments

• Follow up with customers after enquiries and treatments

• Contact existing and potential customers through follow-up messages and cold calls

• Maintain good customer relationships and provide excellent customer service

• Handle customer concerns professionally and escalate issues when necessary

• Keep customer records, appointment details, and follow-up notes properly updated

Marketing & Social Media

• Assist in planning monthly promotions, campaigns, and marketing activities

• Create and post daily content on TikTok, Xiaohongshu, Instagram, and other social media platforms

• Film and edit simple short-form videos, including treatment processes, before-and-after results, customer experiences, and promotional content

• Write captions and prepare content suitable for different social media platforms

• Monitor social media messages, comments, enquiries, and engagement

• Follow current beauty, TikTok, and Xiaohongshu trends and suggest suitable content ideas

• Coordinate with artists and beauticians to collect photos, videos, and treatment content

• Assist with livestreams, model recruitment, events, and promotional activities when required

• Track the performance of marketing campaigns and customer enquiries

Requirements

• Experience in customer service, front desk, sales, marketing, or the beauty industry is preferred

• Good spoken and written English and Mandarin, as the role requires communication with English- and Mandarin-speaking customers

• Comfortable replying to customer enquiries and speaking to customers over the phone

• Able to conduct follow-up calls and cold calls confidently

• Familiar with TikTok, Xiaohongshu, Instagram, and short-form video content

• Basic video editing and content creation skills

• Sales-oriented and comfortable following up with customers to convert enquiries into appointments

• Friendly, presentable, patient, and service-oriented

• Responsible, organised, and able to multitask

• Proactive and able to work independently without constant supervision

• Able to work well in a fast-paced beauty environment

• Willing to work on weekends and public holidays according to the work schedule

Preferred Qualities

• Strong sense of social media trends and visual presentation

• Good communication and persuasive skills

• Comfortable appearing in videos or assisting with filming

• Experience using Canva, CapCut, or other editing applications

• Experience managing WhatsApp Business, customer databases, or booking systems

• Interest in beauty, eyebrow embroidery, aesthetic treatments, skincare, or personal grooming

What We Are Looking For

We are looking for someone who is not only able to complete administrative tasks, but who can also actively follow up with customers, convert enquiries into appointments, and contribute ideas to improve the company’s marketing and social media presence.

The ideal candidate should be energetic, responsible, customer-focused, and willing to grow together with the company.