Social Media & CRM Executive - #1162356

Key Responsibilities

Social Media & Content Marketing
• Plan, create, and schedule content across TikTok, Instagram, Facebook and other social platforms
• Develop monthly content calendars aligned with company campaigns, product launches, events, and business objectives
• Stay updated on social media trends, viral content formats, and platform algorithm changes
• Lead content ideation, scripting, campaign planning, and community engagement initiatives
• Monitor social media performance and identify opportunities for growth, engagement, and audience retention
• Build and strengthen Concept Grading's presence within the collectibles and hobby community
• Coordinate with external marketing agencies, content creators, and vendors to ensure timely execution of marketing initiatives
• Track campaign performance and prepare periodic reports and recommendations

Customer Relationship Management (CRM)
• Manage customer enquiries across email, social media, WhatsApp, Google Reviews, and other communication channels
• Take ownership of the company's general email inbox and ensure timely responses and routing of enquiries
• Ensure timely and professional responses to customer questions, concerns, and feedback
• Monitor and respond to Google Reviews while identifying opportunities to improve customer satisfaction and online reputation
• Execute email marketing campaigns, newsletters, promotional blasts, and customer engagement initiatives
• Maintain and update customer databases and CRM systems
• Segment customer audiences and support targeted marketing campaigns
• Monitor customer feedback and identify opportunities to improve customer experience
• Work closely with Operations and Retail teams to ensure accurate communication of products, services, and promotions
• Support customer retention, loyalty, referral, and community-building initiatives

Requirements
• Diploma or Degree in Marketing, Communications, Business, or related fields
• Strong written and verbal communication skills
• Familiarity with TikTok, Instagram, and emerging social media trends
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, Canva AI, and similar platforms
• Organised, proactive, and customer-focused
• Interest in Trading Card Games, Sports Cards, or collectibles is a strong advantage