Commercial Business Development Executive — Commercial Vehicles - #1161212

About Vin's Automotive Group

Vin's Automotive Group ("Vin's") is a Singapore-based automotive group listed on the SGX Catalist board. The Group operates across multiple verticals including used car sales, electric vehicle distribution, vehicle rental and leasing, commercial vehicles, financial services (motor loans and credit), insurance, claims management, and workshop services. The Group is led by the Executive Chairman and the Chief Executive Officer, and is entering its next phase of growth focused on scale, systems, and operational discipline.

The Group consists of nine entities in total: six operating entities and three holding companies (including the listed entity). The three holding companies carry limited operational activity and serve primarily as corporate vehicles. The Group Financial Controller is responsible for the consolidation, reporting, and financial control across all nine entities, with day-to-day operational finance work concentrated in the six operating companies.

Job Description

Commercial Business Development Executive — Commercial Vehicles

Vin's Automotive Group is hiring a Commercial Business Development Executive to lead the sale of electric commercial vehicles vans and light trucks into Singapore's logistics, last-mile, and fleet operator market.

This is a hunter role focused on a fast-growing segment. Singapore's commercial fleet is transitioning to electric driven by COE economics, VES Band A incentives, the EEAI window closing 31 December 2026, and end-customer ESG pressure on logistics providers. You will be at the front of that transition for Vin's.

You will sell to logistics operators, last-mile delivery companies, e-commerce fulfilment players, F&B and grocery delivery fleets, courier networks, tradespeople, and corporate own-fleet operators.

Key Responsibilities

1. Commercial Fleet Prospecting & Pipeline Building

• Build a target list of 200+ Singapore commercial fleet operators primary ICP being SME last-mile logistics operators, construction companies running 15-30 van fleets, plus secondary ICPs in e-commerce fulfilment, F&B delivery, courier networks, cold chain, and tradesperson fleets.

• Generate outbound pipeline through cold calling, on-site visits to logistics hubs (Sunview, Pioneer, Tuas, Loyang, Kaki Bukit), LinkedIn, industry associations (SLA, SAAA, SCCCI), and ACRA-sourced target lists.

• Identify decision-makers - operations directors, fleet managers, founder-owners of SME logistics firms, and procurement leads at larger operators.

• Maintain a structured 90-day rolling pipeline in CRM, with deal-stage hygiene and clear next steps on every account.

2. Solution Selling - Commercial EV

• Understand commercial fleet economics: route length, daily kilometres, payload requirements, charging infrastructure, depot setup, total cost of ownership versus diesel/petrol incumbents.

• Structure deals across outright purchase, hire purchase financing, operating leases, and fleet conversion programmes.

• Build TCO comparisons that hold up to scrutiny - fuel/electricity, road tax, VES rebates, EEAI savings before December 2026, maintenance costs, residual value assumptions, and COE economics.

• Bundle insurance, financing, workshop servicing, and charging solutions into a complete commercial proposition.

• Position our co-venture EV charging installation partnership (where available) into the deal solving the depot charging problem alongside the vehicle sale.

3. Deal Closing & Contract Negotiation

• Lead commercial negotiations - pricing, financing terms, delivery timelines, fleet-rollout schedules, maintenance packages, and warranty terms.

• Close deals end-to-end: from first qualified meeting through pilot, proposal, contract, financing approval, and vehicle handover.

• Coordinate fleet rollouts - staggered deliveries for operators converting 5, 10, 20+ vehicles over several months.

• Own renewals and fleet expansion conversations - the operator's second vehicle order is usually larger than their first.

4. Account Management & Cross-Sell

• Own the post-sale relationship quarterly fleet reviews, utilisation reporting, driver feedback loops, and proactive expansion conversations.

• Identify cross-sell opportunities into insurance, financing, workshop servicing, and rental for fleet overflow needs.

• Be the operator's escalation point for accidents, claims, downtime, and parts - work with the right internal owner to resolve fast. Commercial fleet operators measure suppliers on downtime, not features.

5. Market Intelligence & Competitive Positioning

• Track competitor activity in commercial EV: BYD commercial line-up, Maxus, LDV, Foton, JAC, and emerging entrants.

• Map the Singapore commercial fleet conversion landscape - which operators have started electrifying, which are still on diesel, and which are evaluating.

• Track regulatory and policy moves - VES, EEAI, COE Cat C dynamics, LTA fleet conversion grants, and PUB charging infrastructure rollout.

6. Reporting & Sales Discipline

• Maintain accurate pipeline, pilot tracker, and forecast reporting in CRM.

• Hit weekly activity metrics - outbound meetings booked, pilots scheduled, pilots converted, units sold.

• Provide monthly reporting on unit sales, fleet conversion deals, pilot pipeline, and account expansion.

Requirements

• Diploma or Degree in Business, Logistics, Supply Chain, Automotive, Engineering, or related field.

• 2-4 years of B2B sales, fleet sales, commercial vehicle sales, logistics sales, or business development experience in Singapore.

• Track record of outbound prospecting and closing new logo deals - not just managing inbound enquiries.

• Comfortable with commercial-vehicle buyer behaviour: founder-owners, fleet managers, ops directors who buy on TCO, downtime, and payload - not lifestyle features.

• Strong commercial instincts - able to build a defensible TCO comparison and hold the line on pricing.

• Comfortable with CRM hygiene, pipeline reporting, and weekly sales cadence.

• Singapore market knowledge: logistics hubs, fleet operators, industry associations, and commercial vehicle ecosystem.

• Singapore Class 3 driving licence (Class 4 a plus - useful for handling light trucks).

Strong Advantage

• You will stand out if you have experience in any of the following:

• Commercial vehicle sales (vans, trucks, commercial EVs) - BYD, Maxus, LDV, Foton, JAC, Hino, Isuzu, Mitsubishi Fuso, Mercedes Vito/Sprinter, etc.

• Selling into last-mile logistics, e-commerce fulfilment, courier, F&B delivery, or cold chain operators.

• Fleet management, fleet leasing, or operating lease sales to commercial operators.

• Existing relationships with logistics or fleet operators in Singapore that you can activate from Day 1.

• Working knowledge of COE Cat C, VES Band A, EEAI, ARF rebates, and Singapore commercial vehicle tax mechanics.

• Interest in EVs, fleet electrification, or sustainable logistics.

What Success Looks Like

In this role, success is measured by units sold and fleet conversion deals closed, not activity.

Success means:

• You build a qualified pipeline of fleet operators within the first 90 days.

• You hit a monthly unit sales target agreed with the Head of Commercial.

• You build a recurring book - operators who buy 1 vehicle today and 10 vehicles over the next 18 months.

• Your pilot-to-conversion rate improves month over month.

• You bring back market intelligence that sharpens our commercial EV product roadmap and pricing.

What You Will Work On

You may work on deals such as:

• Last-mile delivery fleet conversions — 5 to 30 EV vans replacing diesel incumbents.

• E-commerce fulfilment fleet contracts with logistics 3PLs.

• F&B and grocery delivery fleet conversions for restaurant groups, dark stores, and quick commerce operators.

• Courier network fleet refresh programmes.

• Cold chain and refrigerated van deals (where product fit allows).

• Tradesperson and contractor fleet sales (electricians, plumbers, aircon, M&E firms).

• Corporate own-fleet conversions for FMCG, pharma, and industrial firms.

• Cross-sell of charging installation, insurance, financing, and workshop servicing into existing accounts.

Working Arrangements

• Based at Vin's headquarters.

• 5.25-day work week: Monday to Friday (0845–1745) and alternate Saturdays (0845–1245). This applies company-wide with no exceptions.

• Field-heavy role — expect frequent site visits to logistics hubs, depots, and operator premises. Early-start meetings (before driver dispatch) and after-hours flexibility expected when commercial operators require it.

Salary Range

• S$4,000 to S$6,000 base salary, depending on experience, commercial vehicle market knowledge, and B2B sales track record.

• Commission and incentive structure on top of base, paid per unit sold and against monthly fleet sales targets. Details discussed at offer stage.

• For stronger candidates with existing commercial fleet relationships or proven commercial vehicle sales track record, the base can be reviewed upward.

Why Join Vin's Automotive Group?

Vin's is a 30+ year integrated automotive group listed on SGX Catalist (Vin's Holdings Ltd, 386652). We operate across new car retail, used cars, rental and leasing, insurance brokerage, financing, and workshop services.

This role gives you exposure to:

• One of the biggest commercial transitions happening in Singapore — fleet electrification.

• Authorised EV dealership inventory (Dongfeng via Volt Auto, Seres) plus emerging commercial EV product lines.

• Cross-business-unit collaboration — financing, insurance, leasing, workshop, charging.

• Direct working relationship with the Head of Commercial and the B2B/Corporate team.

• Real commercial outcomes — every fleet conversion deal you close is visible in group revenue and unit sales.