Marketing and Growth Executive - #1132320

Inspire Mum & Baby (est. 2007) is a leading women-and-children wellness centre in Singapore, offering baby swimming, prenatal & postnatal fitness, and specialised therapy services under our sister brand Women & Children Therapy Centre (WCTC).

We are in a growth and transformation phase with a new flagship centre, expanded services, and a strong community presence. We are looking for a hands-on Marketing & Growth Executive to support revenue growth, customer engagement, and day-to-day marketing execution.

About the Role

This is a ground-level, execution-focused role. You will work closely with the founder to turn services into campaigns, campaigns into enquiries, and enquiries into sales.

This role is ideal for someone who:

• enjoys doing (not just planning)

• understands local consumer marketing

• is comfortable in a lean, fast-moving business

• wants to grow with a purpose-driven brand

Key Responsibilities Revenue & Campaign Execution

• Execute marketing campaigns for baby swimming, prenatal/postnatal programmes, therapy services, and events

• Support Term-based sign-ups, seasonal promotions, and new service launches

• Track enquiries, leads, and basic conversion outcomes

Content & Social Media

• Plan and execute content across Instagram, TikTok, Facebook, and XiaoHongShu (with guidance)

• Coordinate simple photos/videos with instructors and therapists

• Manage posting schedules and engagement (DMs, comments, basic replies)

Partnerships & Outreach

• Assist with influencer (KOC) coordination and follow-ups

• Support partnerships with clinics, corporates, and community groups

• Prepare simple decks or outreach materials when needed

Website & Digital Support

• Support website content updates (service descriptions, promotions, landing pages)

• Work with external vendors on SEO, website, and ad execution

• Assist in campaign tracking and reporting (basic level)

Events & Promotions

• Support open houses, workshops, birthday parties, and community events

• Coordinate marketing materials and promotions for events

Who We’re Looking ForRequired:

• 1–3 years of marketing, communications, or growth experience

• Comfortable with social media platforms (IG, TikTok, FB; XHS a plus)

• Strong execution skills and attention to detail

• Good written and verbal communication

• Willingness to be hands-on and adaptable

Nice to Have:

• Experience in fitness, wellness, healthcare, or family-focused brands

• Basic understanding of Meta Ads / Google Ads (execution support level)

• Familiarity with CMS, booking systems, or CRM tools