Marketing Manager ( CRM/ Resident/Patient Outreach & Engagement) - #1125681

Resident Engagement via Email Campaigns

• Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes

• Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis

• Develop high-quality content adhering to brand guidelines and campaign objectives

• Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals

• Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols

Marketing & Publicity of Community Health Programmes  

• Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes

• Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives

• Oversee development of marketing assets, messaging and promotional materials 

Performance Tracking & Optimisation

• Monitor campaign performance and engagement metrics to provide actionable insights

• Optimise campaign performance based on data insights and stakeholder feedback

• Manage campaign budgets efficiently to meet targets

Other Related Duties

Undertake any other projects/assignments as assigned

Job Requirements

• Bachelor degree in marketing, business administration or related discipline

• Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.

• Proven experience in developing and executing data-driven email campaigns

• Strong understanding of CRM and email platforms is a must

• Operationally strong and process-driven with a focus on execution

• Familiarity with best practices in consent and data management

• Excellent stakeholder management skills with the ability to drive cross-team collaborations

• Experience in healthcare communications would be advantageous

• Able to work effectively under tight timelines

• Location: West

• Salary up to $7,200

 Job ID:  X956WX43

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word format to [email protected]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

·        20 Cecil Street, #08-09, Plus Building, Singapore 049705

·        Tel: 69509745

·        EA Licence Number: 02C4944

·        EA Registration Number: R1108448

·        EA Personnel: Tan Lili Gesse