Traditional Marketing Executive (ATL/ BTL) - #1116825

Full Title : Marketing Executive 

Location: Kovan

Working days: 5 days (Mon - Fri)
Working time: 7.30 to 5.15pm or 8.30 to 6.15pm or 9.30 to 7.15pm 
Salary: $3000 - $3500

Key Responsibilities: -

Campaign / Creative Execution

• Assist in executing quarterly campaigns from ideation to design and copywriting.

• Coordinate photoshoots and video shoots for campaign content when necessary.

• Develop campaign artworks based on approved sizing for social media and Google.

• Ensure seamless implementation of campaign details across multiple channels, including our official website.

Digital Marketing (BTL)

• Execute daily social media posts across multiple platforms.

• Conceptualize and design digital content, ensuring compliance with brand standards and guidelines.

• Support Retail branches with the design and development of Trial Lesson schedules and announcements.

• Ensure Trial Lesson details are successfully implemented across various channels, including our official website.

• Monitor various media platforms and propose new social media tools to enhance online presence. 

Print Advertising (ATL)

• Design and develop official posters for events, competitions, and examinations.

• Assist Retail branches with ATL materials for non-digital channels.

• Support the maintenance and replenishment of in-store marketing collaterals.

Concerts, Competition and Events

• Undertake curricular and administrative projects, assisting in the organization of concerts, festivals, and other events.

• Work collaboratively in marketing, operations, and logistics across various events.

• Develop and design administrative documents, including rules and regulations, registration forms, and grading sheets.

• Ensure budget adherence and tracking.

• Collaborate with internal and external stakeholders.

Ad-hoc Projects - Area Marketing and Competitor Survey

• To Conduct area market exercises at interim periods; collate data and understand each district's market development to introduce courses that meet specific needs.

• Collaborate with Music Professionals to update and introduce courses in line with the growth objectives of pop music and adult music courses.

• Carry out Ad-hoc tasks as assigned by supervisor.

Requirements: -

• Preferably possess at least a Diploma in Marketing Communications, Advertising, or a related discipline.

• Preferably 2 years of work experience in marketing and/or advertising

• Familiarity with various social media and digital channels, including digital marketing tools.

• Proficient in online design tools such as Canva.

• Knowledge of Adobe Products (Photoshop, Illustrator, and InDesign) is a plus.

• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.

LIEW ONN KEE REG NO : R22108518

THE SUPREME HR ADVISORY EA NO:14C7279

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