Senior Marketing Executive - #1111657

About the Job

• Design and implement end-to-end Google Ads campaigns aimed at boosting website visits, generating qualified leads, and increasing conversions.

• Perform keyword analysis and refine ad messaging to maximize visibility and engagement.

• Track, evaluate, and report on campaign performance, offering data-driven recommendations for improvement.

• Oversee pay-per-click (PPC) activities, managing bids, budgets, and ad placements for optimal ROI.

• Identify and source new business opportunities through platforms such as LinkedIn, industry listings, and online databases.

• Partner with the sales team to align marketing efforts with business development objectives and enhance lead-to-customer conversion rates.

Inbound Marketing:

• Build and execute inbound strategies that attract prospects through valuable content, such as blogs, newsletters, and posts on LinkedIn and Instagram.

• Plan and manage email campaigns, including automated sequences, to nurture leads along the sales pipeline.

• Maintain and enhance the corporate website, ensuring it remains a central tool in digital outreach.

• Adapt and tailor marketing content for international audiences, ensuring both cultural sensitivity and compliance with local regulations.

• Provide additional marketing support and handle ad-hoc tasks as required.

Requirements

1. Over 5 years of experience in B2B marketing, particularly in driving lead-generation initiatives.

2. Hands-on expertise with marketing automation platforms such as HubSpot, Mailchimp, or Odoo.

3. Strong command of web analytics tools, including Google Analytics and related platforms.

4. Familiarity with WordPress and Elementor is a plus.

5. Exceptional written and spoken communication abilities.

6. Innovative mindset with excellent problem-solving skills.

7. Capable of working independently while collaborating effectively within a team.