Marketing Manager - #1101213

Job Title: Marketing Manager

Who you are: You have energy and drive in abundance, a passion for serving our customers and possess a growth mindset and love of continuous learning, with an appreciation for diverse perspectives and helping others win.

Location: Singapore

Duties and Responsibilities

• Develop and implement comprehensive marketing plans for assigned products .

• Manage all aspects of new product introductions including strategy development, messaging, , promotional materials, and launch execution.

• Oversee campaigns across various channels such as print, digital, social media, and email marketing.

• Lead efforts to increase awareness and preference for assigned brands through targeted advertising, public relations, and experiential marketing activities.

• Partner with cross-functional teams to ensure alignment on key messages and ensure consistency in all external facing collaterals.

• Provide regular updates on market trends, competitive landscape, and insights to inform marketing strategies.

• Monitor performance metrics and adjust strategies accordingly to optimize ROI.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or related field.

• At least 1 years of progressive experience in healthcare marketing preferably within the laboratory industry.

• Proven ability to manage multiple projects simultaneously under tight deadlines.

• Excellent communication skills with the ability to present ideas clearly and persuasively.

• Strong analytical skills with attention to detail.

• Proficiency in MS Office Suite, CRM systems.