Project Assistant, Healthcare Division | 1 Year Contract | Up to 6K - #1098970

As part of client company's Healthcare Industry team, working closely with the Brand, Marketing & Communications (BMC) division, this role will develop and execute integrated campaigns to promote Singapore's biopharmaceutical manufacturing sector and inspire students to pursue life sciences education and careers. The role involves managing both social media initiatives and supporting industry events, collaborating with industry partners and Institutes of Higher Learning (IHLs).

Working Location: City Hall

Working Hours: 8.30am-6pm (Mon-Thur), 8.30am-5.30pm (Fri)

Strategy Development & Research

• Conduct in-depth analysis of successful STEM and life sciences education/career social media campaigns globally and locally

• Develop detailed audience personas and platform preferences for key segments (students, parents, and teachers) in the Singapore context

• Create a comprehensive content strategy with clear objectives, KPIs, and measurement frameworks

• Design a 12-month social media playbook with scalable outreach recommendations

Content Creation & Campaign Execution

• Develop engaging social media content tailored for different platforms (Instagram, YouTube, TikTok) and audience segments

• Create posts including visual designs, copywriting, and messaging frameworks

• Coordinate with internal stakeholders and industry partners for content development and approval

• Execute social media campaigns and monitor performance metrics

Events Management

• Support the planning and execution of talent recruitment events in collaboration with industry and IHL partners

• Coordinate pre-event marketing and social media promotion

• Manage event logistics and stakeholder communications

• Develop post-event content for social media platforms

• Support other relevant industry events as required

Stakeholder Management

• Work closely with company's BMC team for brand alignment and marketing integration

• Collaborate within the Healthcare Industry team to ensure strategic alignment

• Liaise with industry and IHL partners for events and content development

• Coordinate with external vendors when required (event companies, designers, videographers)

Deliverables

• Comprehensive social media strategy document

• Detailed audience analysis report

• Content calendar and content pieces

• Social media playbook with implementation guidelines

• Campaign performance reports and recommendations

• Successful execution of talent recruitment and related events

• Post-event reports and recommendation

PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R24124630, EMILY YEO CHU YU