Marketing Operations Executive - #1098744

Purpose:

 Bee Cheng Hiang is seeking a dynamic and detail-oriented Marketing Operations Executive to join our team. This role will support marketing activities for our flagship concept store, Bee Cheng Hiang Grillery, as well as broader brand campaigns. You will work across both offline and digital channels, collaborating with partners, agencies, and internal teams to bring our brand vision to life.

Job Description:

1. Brand Marketing

• Plan and execute experiential events, food workshops, and brand collaborations

• Liaise with external partners and collaborators for co-marketing opportunities

• Work with our Grillery key personnel to create and promote seasonal menus for Bee Cheng Hiang Grillery

2. Marketing Communications

• Liaise with shopping malls and partner retailers for store promotions

• Plan and execute promotional campaigns to drive retail sales

3. Digital Marketing Operations

• Plan and execute digital advertising campaigns (Meta, Google, etc.)

• Coordinate campaign creatives, budget pacing, and performance reviews

• Work with KOLs and/or agencies to identify, brief, and manage KOLs for campaigns

• Monitor KOL content quality, performance, and brand alignment

4. Social Media Content Creation

• Ideate, write, and manage content for Bee Cheng Hiang’s Xiaohongshu presence

• Track trends and localize content to appeal to Chinese-speaking tourists

5. TV Commercial Production Support

• Assist in storyboarding, script development, and creative direction

• Coordinate with production companies to ensure execution matches brand vision

• Be present on set to supervise and manage key deliverables

Job Requirements:

• Degree/diploma in Marketing, Communications, Business or related field

• Independent, hands-on, and able to multitask in a fast-paced environment

• Strong verbal and written communication skills

• Highly organized with strong project management skills

• Comfortable with both creative and operational tasks

• Passion for F&B, branding, and storytelling

• Bonus: Proficiency in Simplified Chinese (for content and communication with Chinese tourists and on platforms)

What You’ll Get:

• Hands-on experience with a heritage brand evolving into a lifestyle experience

• Autonomy and support to grow your ideas

• Opportunities to work on exciting campaigns with real impact

• A small, agile team with room to grow your career