Social Media Content Creator - #1095530

About the Role:

Michael Trio is seeking a creative and proactive Social Media Content Creator to bring our brand story to life across digital platforms. You'll be at the heart of our content strategy — from crafting compelling visuals to building relationships with influencers — all while representing a brand that celebrates love, commitment, and craftsmanship.

Key Responsibilities:

• Develop and execute engaging video content and social media strategies that reflect Michael Trio’s brand, products, and values.

• Create, edit, and manage content across TikTok, Xiaohongshu (XHS), Instagram, Facebook, and YouTube, including posts, reels, stories, and shorts.

• Use video editing and AI tools (e.g. CapCut, Canva) to create polished, high-impact content efficiently.

• Plan and schedule posts using Meta Business Suite and other scheduling tools to maintain a consistent brand presence.

• Monitor social media and wedding/lifestyle trends, applying insights to improve content engagement and reach.

• Collaborate with the marketing and design teams on content for product launches, campaigns, and promotions.

• Engage with followers and the online community to build a strong, loyal audience.

• Partner with relevant influencers and content creators to expand brand visibility and reach — including sourcing, liaising, and managing deliverables.

• Track performance metrics and adjust content strategies based on insights and results.

Qualifications:

• Diploma in Marketing, Communications, Multimedia Design, or related field (preferred).

• Experience in social media management, content creation, and influencer collaboration.

• Proficient in video editing tools like CapCut, Adobe Premiere Pro, Canva.

• Strong creative and visual storytelling skills, particularly for luxury and lifestyle content.

• Well-organized, self-motivated, and able to manage multiple projects.

• Familiar with influencer marketing best practices, including identifying and engaging the right partners.

• Familiarity with analytics and scheduling platforms (Google Analytic, Meta Business Suite, Klaviyo).