Digital Marketing Strategist, Events (Functional Marketing) #NJN - #1174123

December - 1 Year (possibility of conversion)

Up to $11,000

Raffles Place

9am - 6pm (Mon - Fri)

Responsibilities

Customer journey design and strategy (primary focus)

• Design customer journey frameworks across the awareness, consideration, conversion, and loyalty stages for flagship events

Development programs

• Develop next best action and next best content strategies that personalize customer experiences at scale

• Create customer-centric marketing strategies that match business objectives to customer needs at each funnel stage

• Define journey progression metrics and success criteria with the CX analytics team

• Build journey frameworks that can be reused and scaled across programs

Cross-functional leadership and collaboration

• Work with Journey Architects to confirm technical feasibility and successful AEP implementation

• Work closely with the Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks

• Coordinate campaign execution with the Channel Teams (Email, Paid Media, Search, Social Media, Site Merchandising) and Marketing Platform Operations (MPO)

• Present journey strategies, frameworks, and results to stakeholders

Strategic planning and optimization

• Develop a shared foundations approach that makes customer journeys more efficient and consistent

• Analyze journey performance and find optimization opportunities

• Stay current on industry best practices in customer experience, personalization, and journey orchestration

• Help shape IDC's customer-centric marketing approach

Requirements

• Degree in any discipline with min 6 years of Digital Marketing experience in a Technology / Cloud Industry
• Strong in Data analytics, is Data Driven, able to support recommendation with relevant data
• Able to read data and dashboard, and write reports with the analysis / research findings
• Familiar with tools like Figma and Channel Activation and able to justify your channel recommendations with relevant data
• Familiar with AEP platforms; or well verse in Customer Experience related tools

Jessica Nguyen Huynh Thanh Truc

CEI Reg. R23113787

EA License No. 99C4599

We regret that only shortlisted candidates will be notified.