International F&B Market Research Executive - #1173548

Company: DAN DAN FOOD PTE. LTD.

Location: Singapore, with international business travel

Employment Type: Full-time

Fixed Monthly Salary: SGD 4,000–4,500, depending on relevant experience and capabilities

About the Role

We are a Singapore-based food and beverage company seeking an International F&B Market Research Executive to research dining markets across different countries and cities.

The role involves overseas field visits, competitor research and consumer analysis to identify opportunities for menu development, improvements to our Singapore operations and potential business expansion.

Key Responsibilities

• Conduct market research and field visits in overseas markets selected by management.

• Visit restaurants, food courts, cafés and other relevant dining establishments to assess food concepts, menu offerings, pricing, service formats and customer experience.

• Research local dining habits, consumer preferences, spending patterns and demand for different cuisines.

• Compare competitors’ positioning, promotional activities, delivery channels and customer reviews.

• Assess potential commercial locations by gathering information on foot traffic, customer profiles, nearby competition and indicative rental costs.

• Identify food trends, ingredients and restaurant concepts that may be relevant to the company’s Singapore business.

• Arrange meetings with local industry contacts, suppliers and potential business partners where required.

• Prepare structured market visit reports, competitor comparisons and preliminary market feasibility assessments.

• Present practical recommendations on menu localisation, pricing, marketing and potential market entry.

• Coordinate research schedules and travel budgets, and maintain accurate records of findings and business contacts.

Requirements

• Diploma, degree or equivalent relevant practical experience in business, marketing, hospitality, research or a related field.

• At least two years of relevant experience in market research, marketing, business development, hospitality or F&B operations.

• Strong observation, research and analytical skills, with the ability to turn findings into clear business recommendations.

• Proficiency in Excel and presentation tools for data analysis, reporting and presentations.

• Good written and spoken English for research, report writing and communication with overseas contacts.

• Ability to organise field visits, work independently and communicate with people from different cultural backgrounds.

• Willingness and ability to undertake regular international business travel, subject to destination entry requirements.

• A strong interest in food, dining concepts and international consumer trends.

Travel Arrangements

Business travel will be arranged according to approved research projects. Approved business travel expenses will be covered separately under the company’s travel policy.

Please include a brief example of a market research, marketing or business development project you have completed.