Marketing & Events Executive (Retail & Promotions) - 1 year - $3800 - #1168270

Job Description

You will be working with the Marketing team to support the Events & promotions portfolio, along with other key functions within the team. You will be required to:

· Work as a team to support and execute key marketing and promotional campaigns/events to drive footfall and increase sales at the public areas of Changi Airport.

· Support key landside events and operations such as work permit application with vendors and internal stakeholders, in-airport/ on-ground publicity application and execution, handle and coordinate logistics arrangements (e.g. deliveries of event materials/ premiums/ event set up), directories update, conduct on-ground checks at event sites, conduct briefings to tenants and stakeholders and formulate and conduct surveys with customers, etc.

· Liaise with airport partners, tenants and appointed agencies on daily operational matters including but not limited to tenant publicity, promotional redemptions, customers’ feedback, payment management and other adhoc administrative work.

· Support in marketing and publicity efforts such as content conceptualization, digital content marketing, in-airport/on ground publicity, website page creation/update, etc as well as assist in creative development & adaptations for campaign/event artwork where required.

· Liaise with internal stakeholders (e.g. social media team, loyalty programme team, marketing experiment team) to maintain the publicity calendar, execute digital marketing/publicity for events and campaigns, and work with external stakeholders e.g. tenants to curate attractive promotions, creatives designers and contractors on the design, build and production of the event/campaign.

· Manage various feedback channels (email, customer service team, etc) and craft replies to customer queries.

· Prepare post-campaign reports to measure the effectiveness of each event/campaign.

· Support on projects to improve sales productivity and customer service of tenants as well as enhancing shopper experience at Changi Airport’s public areas.

· Conduct ground observations to better understand the operations needs of campaigns/events/initiatives/customer service counter.

· General administrative duties including and not limited to duties such as updating of directories etc. to facilitate the operationalization and execution of campaigns and other functions that the division would require support and assistance in.

Additional requirements / preferences

· Good Diploma/Degree, preferably in Events, Marketing or Business Administration/Management. Minimum 1-2 years of experience in marketing and/or operations within a retail mall environment would be advantageous.

· Collaborative team player, able to work independently and multi-task in a dynamic, fast paced and challenging environment.

· Motivated, analytical, creative and resourceful with a keen eye for detail.

· Good project management and negotiation skills, with excellent written and verbal communications skills.

· Proficiency in Adobe Photoshop, Illustrator, Figma, Canva and/or any other design applications and be able to support in simple creative design development and adaptation of artwork for campaigns, events and promotions will be preferred.

· Experience in creating short form videos with video-editing software such as Adone Premiere Pro, iMovie, DaVinci, CapCut would be advantageous.

· Proficiency in MS Office applications, especially Excel & PowerPoint, Google/Microsoft forms and Google / Adobe Analytics tools will be preferred.

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