E-commerce (Marketing) Executive - #1168264

Key responsibilities

• Support the planning, coordination, and execution of e-commerce marketing campaigns across various e-commerce platforms

• Coordinate with platform account managers on campaign submissions, banner placements, promotional mechanics, and product nominations

• Assist in developing attractive product bundles, campaign packages, voucher promotions, Gift-with-Purchase (GWP), and Purchase-with-Purchase (PWP) offers to drive sales

• Prepare design briefs and simple visual concepts for campaign banners, livestream covers, product images, and other promotional materials

• Ensure all e-commerce visuals, product content, and promotional copy are consistent with brand identity and marketing guidelines

• Work closely with the Marketing Executive to align e-commerce campaigns with social media activities, website updates, email marketing (EDMs), and other marketing initiatives

• Assist in creating compelling product titles, listing descriptions, campaign headlines, livestream captions, and promotional copy to enhance customer engagement and conversions

• Maintain and monitor e-commerce campaign calendars, ensuring all campaign assets and submissions are completed ahead of key promotional periods

• Monitor competitors' activities, platform trends, pricing strategies, and promotional mechanics to identify opportunities for improvement

• Support post-campaign performance reviews by analyzing the effectiveness of campaign visuals, promotional mechanics, product bundles, and marketing offers, and provide recommendations for future campaigns

About you

• Diploma or Degree in Marketing, E-Commerce, Digital Marketing, Business, or a related field

• Proficient in graphic design software such as Adobe Photoshop, Adobe Illustrator, Canva, and other relevant design tools

• Familiarity with major e-commerce platforms such as Shopee, Lazada, TikTok Shop, Amazon, and other online marketplaces is preferred

• Good understanding of e-commerce marketing, digital marketing strategies, online merchandising, and promotional campaign execution

• Strong copywriting skills with the ability to create engaging product descriptions, promotional content, campaign messages, and marketing copy that drive customer engagement and sales

• Strong organizational and time management skills, with the ability to manage multiple projects, coordinate campaigns, and meet tight deadlines in a fast-paced environment

• Creative, meticulous, and detail-oriented, with excellent problem-solving skills and a keen eye for design, branding, and visual presentation

• Self-motivated, proactive, and passionate about e-commerce, digital marketing, branding, and keeping up to date with emerging marketplace trends and consumer behaviour