YouTube Content & Growth Specialist - #1167974

About the Role

Skills Development Academy is seeking a creative and data-driven YouTube Content & Growth Specialist to lead the strategy, management and growth of our YouTube channel.

Reporting to the Marketing Manager, you will own the end-to-end management of the channel, including content strategy, audience growth, publishing, optimisation and performance analysis. You will work closely with the Marketing and Production teams to create engaging content that builds brand awareness, generates learner and corporate training enquiries, and drives long-term audience growth.

Key Responsibilities

• Own the end-to-end management and growth of SDA's YouTube channel.

• Develop and execute YouTube content strategy aligned with business objectives.

• Plan content pillars, audience personas and publishing calendars for long-form videos and YouTube Shorts.

• Conduct audience, competitor, keyword and trend research to identify content opportunities.

• Develop video concepts, scripts, interview questions and production briefs.

• Collaborate with internal stakeholders and the production team to deliver engaging video content.

• Optimise videos through effective titles, thumbnails, descriptions, playlists, subtitles and end screens.

• Monitor channel performance using YouTube Analytics and recommend improvements based on audience insights and key metrics such as CTR, watch time, audience retention and subscriber growth.

• Repurpose long-form content into Shorts and other digital marketing assets.

• Stay updated on YouTube trends, algorithm changes and best practices to drive organic channel growth.

Requirements

• Diploma or Degree in Marketing, Communications, Digital Media or a related discipline.

• At least 3 years' experience managing and growing a YouTube channel or video-first platform.

• Proven track record in increasing subscribers, watch time, engagement and organic growth.

• Strong knowledge of YouTube Studio, YouTube Analytics, YouTube SEO and content optimisation.

• Experience in audience research, content strategy, storytelling and viewer engagement.

• Strong analytical, project management and stakeholder management skills.

• Able to work independently while managing multiple projects and deadlines.

• Experience in the education, training, media or professional services industry is an advantage.

• Basic knowledge of video production, editing and thumbnail design is a plus.

• Portfolio, YouTube channel links or case studies demonstrating successful channel growth are required