Events & Marketing Executive - #1167973

The Events & Marketing Executive is responsible for driving the company's marketing initiatives, managing its digital presence, and supporting the planning and execution of seminars, workshops, and corporate events. This role oversees the company's social media platforms, content creation, digital advertising, and event operations to enhance brand awareness, generate leads, and deliver successful events.

Key Responsibilities

• Manage and grow the company's social media platforms, including Facebook, Instagram, TikTok, LinkedIn and other relevant channels.

• Develop, create, schedule and publish engaging content, including graphics, videos, captions and promotional materials.

• Plan and execute digital marketing campaigns across Meta, TikTok, Google and other online platforms to drive brand awareness, lead generation and registrations.

• Monitor campaign performance and optimise advertising strategies to maximise reach, engagement and return on investment.

• Maintain the company's website, landing pages and marketing materials to ensure content is up-to-date and aligned with branding.

• Monitor social media performance, prepare marketing reports and recommend improvements based on insights and analytics.

• Collaborate with internal stakeholders to develop marketing campaigns that support the company's business objectives.

• Plan, coordinate and execute seminars, workshops, corporate events and other marketing activities from planning through post-event follow-up.

• Manage event registrations, RSVPs, attendee communications and participant databases.

• Coordinate event logistics, including venue setup, vendors, event materials, audiovisual requirements and on-site operations.

• Liaise with trainers, speakers, partners, sponsors and internal stakeholders to ensure smooth event delivery.

• Support on-site event operations and troubleshoot issues to ensure a positive participant experience.

• Prepare post-event reports, analyse attendance and feedback, and recommend improvements for future events.

Requirements

• Proven experience in social media management, digital communication, or content strategy roles.

• Strong experience in building and growing social media pages and online communities.

• Experience managing production workflows, creative projects, and outsourced vendors/agencies.

• Strong understanding of social media analytics, engagement strategies, and digital marketing trends.

• Strategic thinker with strong creative direction and project management capabilities.

• Excellent communication, coordination, and stakeholder management skills.

• Portfolio or proven track record of successful brand or social media growth initiatives preferred.