Regional Merchandising Manager - #1167360

Markets covered: Singapore, Hong Kong, Malaysia, Taiwan, Philippines, Korea

Reports to: Senior Brand Manager

About the Role

We are looking for a Regional Merchandising Manager to lead end-to-end merchandising for premium international fashion brands across brand.com and leading marketplaces in six Southeast Asian markets. This is a strategic and analytical role: you will own the merchandising strategy that drives sales and margin, and carry accountability for the SLA outcomes our client contract is measured on — inventory accuracy and on-time product publishing — with day-to-day operational execution handled by the Regional Merchandising Executive reporting to you.

This role suits someone who can hold a strategic conversation with brand HQ in the morning and spend the afternoon deep in sales analysis, shaping insights and recommendations for the client.

Key Responsibilities

Commercial merchandising

• Develop and execute regional merchandising strategies across brand.com and marketplace channels to drive sales, profitability, and inventory productivity.

• Manage product assortment, pricing, promotions, and stock allocation across markets, working closely with brand HQ, commercial, and local operations teams.

• Analyse sales performance, sell-through, customer demand, and market trends to recommend assortment, replenishment, and markdown strategies — including margin-protective campaign mechanics, not just discount depth.

• Present performance and recommendations in weekly business reviews and QBRs with the client.

Operational ownership

• Own inventory accuracy across all channels: buffer stock settings, stock sync integrity, and allocation discipline, with a target of near-zero order cancellations caused by stock-outs (<0.5% of order lines).

• Own the product publishing pipeline: ensure 100% of products are listed within the agreed in-shop week, from receipt of complete product information through enrichment, translation, and go-live across markets.

• Track and document product information readiness from brand HQ to protect SLA timelines and manage escalations when inputs arrive late or incomplete.

Team leadership

• Lead and mentor the regional merchandising team, ensuring consistent execution of product launches, campaign readiness, and merchandising best practices across all supported markets.

Requirements

• 6+ years in e-commerce merchandising, with at least 3 years in Southeast Asian marketplace operations (Zalora, Lazada, and/or Shopee).

• Demonstrated ownership of an inventory accuracy, cancellation-rate, or fulfilment SLA — you can speak to the metric you inherited, the metric you delivered, and how.

• Hands-on experience running a product launch or publishing calendar against hard deadlines across multiple markets and languages.

• Strong analytical skills: comfortable building sell-through, replenishment, and markdown analyses and defending recommendations to a demanding brand principal.

• Experience managing a team across markets; able to standardise execution without being on the ground everywhere.

• Fashion/lifestyle category experience strongly preferred; enabler/agency-side experience a plus.

• Fluent English; Mandarin an advantage for HQ coordination.