Regional Marketing Executive - B2B & Channel Development - #1166798

Aligned with the Business Development team and the Company’s regional growth direction, your role as Regional Marketing Executive will involve both digital marketing execution and offline market support.

You will help the company build brand awareness, generate enquiries, support distributors, strengthen product positioning, and create marketing campaigns that are suitable for different markets.

Your role will include:

1. Develop Online and Offline Marketing Campaigns
Plan and execute campaigns across both digital and offline channels, including:

• LinkedIn

• Facebook

• YouTube

• Google Ads

• EDMs

• SEO / SEM

• Trade shows

• Product seminars

• Distributor events

• Training sessions

• Printed collaterals

• Dealer support materials

• Product demonstrations

Campaigns should be adapted to suit the target audience, country, language, product category, and business objective.

2. Support Regional Distribution Channel Development
Work with the Business Development team to support distributor and dealer development in regional markets.

This may include preparing:

• Distributor presentation decks

• Product brochures

• Dealer sales kits

• Localised campaign materials

• Product training materials

• Comparison charts

• Application guides

• Market-specific promotions

• Exhibition materials

• Launch campaign materials

The objective is to help distributors understand, promote, and sell EESG products more effectively.

3. Study Market Behaviour Across Countries and Regions
Conduct research and gather market intelligence to understand different customer behaviours across countries, states, and industries.

You will help identify:

• What customers in each market value

• What messages are more persuasive

• What products have stronger market appeal

• What kind of campaigns may work better

• How competitors position themselves

• How distributors and dealers influence buying decisions

• What cultural or language differences should be considered

This market understanding will help EESG create more relevant and effective campaigns.

4. Create Content with Cultural and Commercial Relevance

Develop content that is not only attractive, but also meaningful to the intended market.

This includes:

• Social media posts

• Blog articles

• Product stories

• Short videos

• Advertisements

• EDMs

• Brochures

• Catalogues

• Case studies

• Product launch materials

• Distributor support content
  

The candidate should be able to adapt tone, message, and style depending on the target audience and market.

5. Use Consumer Psychology and Behavioural Insight

Apply basic principles of psychology, behavioural science, and brand positioning to improve campaign effectiveness.

You should consider how customers respond to:

• Visuals

• Headlines

• Product claims

• Proof points

• Comparisons

• Testimonials

• Certifications

• Risk reduction messages

• Price-value positioning

• Brand reputation

• Local language and cultural cues

Marketing should be designed to influence trust, memory, preference, and action.

6. Work Closely with Sales and Business Development

Work closely with internal teams to understand market feedback, customer objections, distributor challenges, and product opportunities.

The candidate should be comfortable speaking with colleagues from sales, product, operations, and management to gather useful insights and convert them into marketing ideas.

Refined Requirements & Essential Skills

• Diploma or Degree in Marketing, Communications, Digital Marketing, Creative Media, Business, or related fields.

• Fluent written and spoken English.

• Basic Mandarin is a plus, as coordination with Taiwan offices may be required.

• Working knowledge of LinkedIn, Facebook / Meta, YouTube, Google Ads, SEO, SEM, EDMs, retargeting, geo-targeting, and campaign analytics.

• Ability to create and adapt marketing content for both online and offline channels.

• Strong interest in B2B marketing, distribution channels, regional markets, and customer behaviour.

• Creative thinker with good understanding of branding, storytelling, behavioural science, and consumer psychology.

• Able to study different cultures, countries, languages, and local market habits to identify what appeals to each market.

• Able to understand technical products and convert product strengths into clear marketing messages.

• Good EQ, strong observation skills, and ability to understand different customer mindsets.

• Able to work independently, manage deadlines, and coordinate with different departments.

• Basic design, video editing, Adobe, Canva, or similar creative software knowledge will be advantageous.

• Data analytics experience will be a plus.
  
  

This role is suitable for a marketer who wants to go beyond routine content posting.

We are looking for someone who can combine digital marketing, offline market understanding, cultural intelligence, creative campaign thinking, and B2B product positioning.

The right candidate will help the company create campaigns that are not only visible, but also persuasive, memorable, and commercially effective across different regional markets.

Other Information:

• Location: Woodlands Close (Singapore - Near Admiralty MRT)

• Working Hours: Monday to Friday, 9.00am to 6.00pm

• Probation Period: 6 months