Senior Key Account Manager - #1166582

Why Join Play Nation?

Play Nation isn’t just a toy and games company – we’re an award-winning, innovative team that has been bringing joy to families across Singapore and beyond since 2009. With over 100 passionate employees and a growing global footprint, we are on a mission to inspire creativity, fairness, and fun in everything we do.

We believe in “Free of Boredom” – a workplace where no two days are the same, where your ideas matter, and where you can build a career that’s as exciting as the products we sell.

We are now looking for a Senior Key Account Manager who wants to grow with us – not just fill a role, but build a future.

Senior Key Account Manager

This role focuses on driving growth and retail excellence across assigned key account in Singapore. This key account contributes significant % of the business and requires strong KAM ownership to ensure high standards of in-store execution and rigor.

Responsibilities

Primary Goals

• Strategic Growth: Achieve future growth expectations through long-term planning and portfolio diversification.

• Inventory Integrity: Maintain healthy in-stock rates through detailed 12-month rolling forecasts.

• Execution Leadership: Secure world-class implementation of Sales and Marketing plans at the store level.

Partner Relationship Management:

• Serve as the primary point of contact for assigned key accounts in Singapore, fostering trust and long-term partnership.

• Lead the Joint Business Planning (JBP) process, ensuring shared goals are met while fiercely protecting brand equity.

• Monitor and improve the "Customer Pulse" as a critical metric of partnership health.

Business Development & P&L Ownership:

• Lead the account investment budget and P&L for your assigned accounts to drive sustainable, profitable value growth.

• Handle customer sell-in and sell-thru with a curated portfolio strategy to ensure inventory health.

• Lead annual negotiations, defining yearly trade terms and performance scorecards.

Strategic Planning & Insights:

• Develop and implement strategic channel plans that align growth objectives with resource allocation.

• Provide a fact-based storyline in weekly and monthly sales huddles, reviewing customer performance against market trends.

• Monitor the competitive landscape to identify risks and proactively address them with actionable solutions.

Cross-Functional Collaboration & Execution:

• Retail Excellence: Partner with internal teams to ensure best-in-class in-store execution, including visual merchandising, planograms, and brand communication.

• Operations: Drive forecasting accuracy and collaborate with Operations to ensure smooth, timely delivery and resolve supply chain challenges.

• Marketing: Align with regional and local marketing to implement high-impact campaigns tailored to the specialist shopper.

What We Are Looking For

• Experience: Minimum 5 years of relevant experience in channel and account management, preferably within FMCG, Branded Retail, or the Toy industry in SG.

• Retail Mastery: A solid understanding of retail operations, merchandising standards, and the consumer journey within physical retail environments.

• Analytical Approach: Proven ability to run P&L, track trade spend and translate data into structured business reviews.

• Communication: Clear, structured communicator comfortable presenting insights and strategies to both partners and senior management.

• Autonomy: A proactive, self-motivated attitude with the ability to work independently while navigating a complex regional organization.

• Adaptability: Change-readiness with a "growth mentality," seeing market shifts as opportunities for innovation.

What We Offer (Beyond the Salary)

• A supportive, non‑bureaucratic culture – We move fast, we listen, and we value initiative.

• Career growth – As we expand, so will your opportunities. Many of our leaders started in roles like this one.

• Hands‑on mentorship – You’ll work directly with experienced managers who want to see you succeed.

• Fun workplace – Yes, we play games. Yes, we laugh. But we also work hard and take pride in what we build.

• Fair & equitable treatment – We are committed to integrity, fairness, and transparency in everything we do.