Sales Executive (Foodservice & Wholesale) – Fresh Soy Milk - #1166410

About the Company:

We are a fast-growing food & beverage manufacturer specialising in fresh soy milk produced with high-quality soybeans and advanced production technology. As we expand our external sales channels, we are looking for a driven and independent Sales Executive to grow our footprint in the wholesale, restaurant, food court/coffeeshop, catering sectors

Current location at Paya Lebar, candidate should be willing to relocate to 14 Senoko Way(Near Sembawang) at the end of Q3 2026.

About the Role:

The Sales Executive will be responsible for identifying, acquiring, and managing wholesale, restaurant and catering customers across Singapore. This role requires strong business development capabilities, on-ground field sales activities, and relationship management with buyers, chefs, procurement teams, and distributors.

Key Responsibilities:

1. 1. Business Development & Lead Generation

• Identify and target new wholesale, restaurant, food court/coffeeshop, catering and distributor accounts.

• Conduct field visits, cold calls, and product presentations to potential customers.

• Build and maintain a strong pipeline of qualified leads.

2. Sales & Account Management

• Drive sales of our fresh soy milk and other soy-based products.

• Negotiate pricing, terms, and delivery requirements with customers.

• Manage key accounts, ensuring consistent order volume and high customer satisfaction.

• Work with operations and logistics teams to ensure smooth deliveries.

3. Market Insights & Strategy

• Track competitor activities, pricing, and customer preferences.

• Provide feedback to product and management teams to support new product development and market strategy.

4. Performance Tracking

• Meet and exceed monthly sales targets.

• Prepare weekly reports on leads, visits, sales performance, and customer issues.

Requirements:

• 1–3 years of experience in sales (preferably F&B, FMCG, foodservice, or beverage industry).

• Strong network or understanding of Singapore’s wholesale/foodservice/restaurant scene is an advantage.

• Able to perform on-ground sales and conduct daily customer visits.

• Excellent communication, negotiation, and presentation skills.

• Independent, self-motivated, and results-driven.