FMCG Brand Marketing, Senior Executive/Assistant Manager - #1166236

We are seeking a strategic and creative individual to build, strengthen, and elevate our brand presence. This role is responsible for developing brand strategies, executing integrated campaigns, and ensuring consistent brand messaging across all channels to drive awareness, engagement, and growth.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute long-term brand strategies aligned with business objectives

• Define brand positioning, tone of voice, and messaging frameworks

• Ensure brand consistency across all touchpoints

Campaign Planning & Execution

• Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail)

• Collaborate with internal teams and external agencies to deliver impactful campaigns

• Monitor campaign performance and optimize for effectiveness

Market & Consumer Insights

• Conduct market research and analyze consumer behavior and trends

• Translate insights into actionable brand initiatives

• Track competitor activity and identify opportunities

Content & Creative Development

• Oversee content strategy including social media, advertising, and brand storytelling

• Work closely with creative teams to produce high-quality marketing assets

• Ensure all communications align with brand identity

Performance & Analytics

• Track and report on brand KPIs such as awareness, engagement, and equity

• Use data to inform decisions and improve campaign performance

• Manage marketing budgets and ROI

Stakeholder Management

• Collaborate with cross-functional teams including sales, product, and retail

• Manage relationships with agencies, partners, and vendors

Qualifications & Requirements

• 2-4 years of experience in brand marketing, preferably in FMCG, retail, or consumer-driven industries

• Proven track record of executing successful marketing campaigns

• Having experience in ATL advertising is an advantage

• Strong team player

• Strong organizational skills with attention to detail and accuracy.

• Proficient in Microsoft Excel and PowerPoint.

• Excellent interpersonal and communication skills.

• Ability to manage multiple priorities/projects and work effectively in a dynamic, cross-functional environment.

• A collaborative mindset with a proactive, problem-solving approach.