Regional Marketing Manager ( Clinical/ IVD/ AWS + VB/ MNC) - #1165881

Key Job Purposes
Management of the assigned product portfolio throughout the approved product life cycle - from product launch to obsolescence.

Key activities include ensuring on-market product supply across markets, MPC and price setting, forecast supply and product training.

Commercial Strategy and Support

• Product management for multiple business units and/or 3rd Party Products across different laboratory disciplines.

• Coordinate integrity of product Master Data Governance and Material Master for assigned areas.

• Support effective CRM sales quotations with price setting, BOM setting and Master Price Calculators.

• Support product launch process with regional Launch Packs, Regulatory approval notification, and coordinating internal training.

• Ensure regional business flow through regular forecast and delivery meetings with Supply Chain teams and manufacturers.

• Manage regional product updates with Change Notifications to internal customers.

• Coordination with Customer Care Team and Quality Assurance teams for on-market issues with GES or other manufacturer notification systems.

• Support lifecycle management, FCA/ FSCA, recalls and discontinuations.
  

Marketing

• Lead or support creation of regional value marketing messages across product portfolio and assay performance data.

• Support Exhibitions, FGMs and UGM with content and physical presence.

• Track and coordinate region-wide adoption of suitable reference ranges to enhance product satisfaction.

• Support reference site development for products under BU.

• Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s.
  
  

Competition

• Derive insights into competitor portfolio and products from all available sources, including surveys.

• Coordinate comprehensive Competitor Guides through understanding product values.

• Develop Win/Loss countermeasures concerning product management issues.

Regional Training

• Responsible for creating and maintaining basic and intermediate online foundational training of sales and marketing teams across product portfolio and clinical testing areas.

• Monitor regional training database for assigned BUs to improve knowledge cascade and performance of commercial teams.

• Deliver physical workshops and roleplays to train product value and positioning against competitors.

• Development of Workflow value propositions across the portfolio.

Additional Projects

• Participate in Special Projects as assigned.

• Represent Regional Product Management in global assignments where necessary.
  
  

Job Requirements

• Bachelor of Science Degree or equivalent.

• Minimum 4 years marketing experience within the IVD industry.

• Strong understanding of some clinical diagnostics pathways.

• Broad knowledge and familiarity of testing and troubleshooting across laboratory areas.

• Strong presentation skills for physical training.

• High travel required.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to ref••@trustrecruit.com.sg or please click on “Apply Now” and provide the below details in your resume.

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