Marketing Executive - #1165718

Overview

We're looking for a hands-on, results-driven Marketing Senior Executive to own campaign execution and drive measurable growth across our group and its subsidiaries. Working closely with the Marketing Lead, you'll translate strategy into action-planning integrated campaigns, managing channels, analysing performance, and continuously optimising for impact. If you're someone who combines creative thinking with a love for data, thrives on ownership, and enjoys working across multiple brands in a fast-paced environment, this is the role for you.

Key Responsibilities

1. Campaign Planning & Ownership

• Plan and execute multi-channel campaigns (digital, social, email, events) from brief to post-campaign analysis.

• Translate business goals into campaign objectives, target segments, messaging themes, and clear deliverables.

• Maintain a master marketing calendar across the group, balancing brand priorities, resource allocation, and key dates.

• Manage a modest campaign budget, track spend, and negotiate with vendors/agencies to maximise ROI.

2. Content, Social & Channel Management

• Develop and implement social media content strategies for multiple brands; write, schedule, and publish platform-appropriate content.

• Manage online communities-monitor, respond, and escalate conversations where needed; build advocacy.

• Own email marketing programmes (HubSpot, Mailchimp, or similar): build segmented lists, create nurture workflows, execute ABM sequences, and report on performance.

• Keep company websites fresh and optimised via CMS (WordPress), applying SEO best practices to all new pages and posts.
  
  

3. ABM & B2B Growth (if applicable)

• Execute account-based marketing plays: identify priority accounts, personalise outreach content, and collaborate with Sales to track engagement and pipeline progression.

• Support lead management processes-scoring, database hygiene, and smooth handoffs to Sales-ensuring marketing contributes clearly to revenue.

4. Analytics, Testing & Optimisation

• Monitor and analyse campaign performance using Google Analytics, social insights, and email/CRM metrics.

• Turn data into actionable insights: compile regular reports with clear takeaways and recommendations for improvement.

• Run A/B tests on emails, landing pages, and ads to lift conversion rates and engagement.
  

5. Events, Collateral & Brand Guardianship

• Lead event logistics-webinars, trade shows, partner events-from planning and vendor coordination to lead capture and follow-up reporting.

• Manage the inventory of marketing materials, promotional items, and branded assets; source and brief suppliers.

• Proofread all marketing touchpoints to ensure consistency with brand voice and visual guidelines across the group.
  

6. Coordination & Stakeholder Management

• Serve as the day-to-day contact for internal teams (Sales, Product, Design) and external partners (agencies, printers, freelancers).

• Mentor marketing interns or junior team members; oversee task quality and professional development.

• Continuously identify process improvements and new tools to increase team efficiency.

Qualifications & Skills (Required)

• Diploma or Degree in Marketing, Communications, Business, or a related field.

• 3-5 years of marketing experience, with a track record of independently running campaigns and hitting KPIs.

• Excellent written and verbal communication skills; ability to adapt tone for different brands and audiences.

• Hands-on experience with marketing automation/CRM platforms (e.g., HubSpot, Mailchimp) and CMS (WordPress).

• Strong grasp of SEO fundamentals, Google Analytics, and social media analytics.

• Experience running paid campaigns (Meta, LinkedIn, Google Ads) and managing limited budgets for maximum return.

• Working knowledge of B2B account-based marketing and lead nurturing.

• Proficient in design tools (Canva; Adobe Creative Suite is a plus) to brief or produce on-brand visuals.
  

Good to have

• Experience working across multiple brands or subsidiaries with Agency Background.

• Familiarity with marketing to both B2B and B2C audiences.

• Basic video editing or short-form content creation skills.

Salary & How to Apply

Salary range: $3,000 - $3,500 per month, commensurate with experience.

To apply, send your resume and a short note on a campaign you've personally driven (including your role and the results).