Product Senior Executive - #1165635

We are looking for a proactive and analytical Product Senior Executive to support product planning, Go-to-Market (GTM) execution, and commercial operations in the Singapore market. This role works closely with HQ and cross-functional teams to ensure successful product launches, market competitiveness, and business growth.

Job Responsibilities

GTM Strategy & Product Launch

• Develop and execute Singapore GTM (Go-to-Market) strategies by aligning with DJI Headquarters' product launch framework and local market requirements.

• Analyze market trends, competitor activities, channel dynamics, and consumer insights to recommend launch timing, pricing strategy, channel prioritization, and marketing resource allocation.

• Prepare localized GTM proposals and business recommendations for management approval.

Product Launch Management

• Lead end-to-end new product launch planning and execution through comprehensive launch checklists and project timelines.

• Coordinate cross-functional teams including Sales, Retail, Marketing, Training, Operations, and Headquarters to ensure on-time market readiness.

• Monitor launch milestones covering product listing, merchandising, training, media exposure, promotional activities, and channel execution.

Promotional Campaign Planning

• Develop and manage the annual promotional calendar for the Singapore market, including key retail campaigns such as Chinese New Year, GSS, 9.9, 11.11, and 12.12.

• Design commercial initiatives including promotional offers, bundles, trade-in programs, and customer engagement activities.

• Collaborate with Retail and Channel teams to ensure effective execution across all sales channels.

Market & Competitive Intelligence

• Establish an ongoing competitor monitoring mechanism by consolidating market intelligence from retail stores, channel partners, and field sales teams.

• Conduct regular analysis on competitor products, pricing, promotions, and market positioning.

• Produce monthly competitive intelligence reports with actionable recommendations to strengthen DJI's market competitiveness.

GTM Performance Management

• Track and evaluate GTM campaign performance through key business metrics, including product listing coverage, merchandising compliance, sell-out performance, and campaign effectiveness.

• Prepare post-launch and campaign review reports to identify improvement opportunities and optimize future GTM strategies.

• Drive continuous improvement by translating performance insights into actionable business initiatives.

Cross-functional Collaboration

• Act as the central GTM coordination hub between DJI Headquarters and local business teams.

• Ensure strategic alignment across Retail, Channel Sales, Marketing, Training, and Operations to deliver consistent product launches and market execution.

• Facilitate communication, project tracking, and issue resolution throughout the product lifecycle.

Requirements

• Bachelor's Degree in Business, Marketing, Engineering, or related disciplines.

• 3–5 years of experience in Product Management, Product Marketing, GTM, Category Management, or Commercial Operations.

• Experience in consumer electronics, retail, FMCG, or technology industry is preferred.

• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint.

• Excellent project coordination and communication skills.

• Able to manage multiple projects in a fast-paced environment.

• Experience working with regional or HQ teams will be an advantage.

• Proficient in English; Mandarin is an advantage for communication with HQ.

Preferred Skills

• Product Planning

• Go-to-Market (GTM)

• Product Launch Management

• Commercial Planning

• Market Analysis

• Competitor Analysis

• Data Analysis

• Project Management

• Stakeholder Management

• Microsoft Excel & PowerPoint