Marketing Executive - #1165540

Job Responsibilities

• Plan, create, and manage social media content across platforms such as Instagram, TikTok, Facebook, Xiao Hong Shu, Telegram, and other relevant channels.

• Develop monthly content calendars based on product launches, campaigns, festive seasons, brand stories, and outlet activities.

• Manage Telegram channels / groups, including content posting, campaign updates, customer engagement, and information sharing.

• Work closely with the graphic team to prepare visuals, videos, captions, Reels, Stories, and promotional content.

• Support photo and video shoots, including product styling, filming, editing, and behind-the-scenes content.

• Monitor social media trends and propose fresh content ideas suitable for the brand.

• Manage social media enquiries, comments, messages, and customer engagement in a professional manner.

• Assist the marketing department in planning and executing product launches, brand events, roadshows, pop-up activities, and other marketing initiatives.

• Support marketing campaigns, new product launches, collaborations, events, and KOL / influencer coordination.

• Track and analyse social media performance, including reach, engagement, follower growth, content performance, and campaign results.

• Prepare simple reports with insights and recommendations for improvement.

• Coordinate with operations and outlet teams to collect content, feedback, and ground-level marketing updates.

• Ensure all content follows brand guidelines, company image, and communication standards.

• Assist in other marketing projects and administrative tasks when required.