Regional Brand Manager (Personal Care) - #1165302

Reporting directly to the Regional Marketing Vice President, he/she will co-develop SEA region-specific strategy and communication mixes for the Skin Care Business Unit (SENKA & UNO). The team is responsible for driving and delivering brand strategy & communication toolkits with a strong focus to win in EC. The role includes visibility to senior stakeholders.

KEY RESPONSIBILITIES

PRODUCT & COMMUNICATION DEVELOPMENT

· Lead the development of SEA regional 360-integrated brand communication assets with a major focus in Digital and E-commerce

· Lead the development of SEA-specific NPDs from conceptualisation to actual product launch

· Represent SEA interests to Global brand team & ensure that new innovations and communications fulfil SEA needs

· Manage overall brand budget for testing & toolkit development

BRINGING THE BRAND DNA TO LIFE AT REGIONAL SEA LEVEL

· Identify competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level and ensures it feeds into the Global Brand Strategy

· Works with 6 Local Affiliates to translate the Brand DNA into Brand Marketing Plans.

· Provides clear execution guidelines to inspire

· Develop brand strategy (product, pricing, place, promotion) for SEA region

WHITE SPACE EXPANSION STRATEGY

· Identify & lead white space growth for Skin Care area expansion in the region (including current & new brands)

KEY INTERFACES

· Reports to Regional Marketing Vice President

· Assists SEA CMO / SEA President

· Partners with the 6 Local Marketing teams in the SEA cluster

· Partners with the Global Brand Holder team in Japan

· Overall lead for Project Team: Manage cross functional teams such as Ecommerce, Finance, Supply Chain and R&D/Regulatory, where required

· Creative agencies, Digital agencies and other 3rd party suppliers: OTIF mix creations

REQUIREMENTS

· Minimum 5 years-experience in a Brand Marketing Role within FMCG. Preference for beauty/ personal care (especially in hair care) experience

· Experience in Regional or Global Marketing Mix Development for brand(s)

· Experience & knowledge in Southeast Asia

SKILLS SET

· Keen eye and passion for beauty / skincare / haircare and brand management

· Interest in developing product concepts, product innovation and brand communications

· Strategic thinking to solve business issues: ability to zoom in and out, sound attention for details

· Growth mindset: Energized to navigate nuances, competitor trends to deliver business growth

· Entrepreneurial mindset: Strong bias for action, embrace start-up mindset in an MNC Joint Venture environment and comfortable experimenting

· Ability to work well with stakeholders of different nationalities, based in different geographies

· Flexibility to travel when required