Influencer Marketing Executive ( Public Relation/ KOL/ Content Creator) - #1164356

Social Media & Partnership | $3,800 - $4,500 + VB

• Working days; 5 days work | 9am - 6pm

• Working Location: Paya Lebar Rd

Key Responsibilities

• Plan monthly social media direction, content pillars, campaign content, and posting.

• Own the group content calendar across social media channels, ensuring content is aligned with business priorities, campaigns, product pushes, and seasonal opportunities.

• Develop content angles for lifestyle, home, kitchen, retail, and e-commerce products that are engaging, relevant, and commercially useful.

• Decide which creators, KOLs, influencers, or content partners are suitable for each brand, product, and campaign.

• Prepare creator briefs, talking points, product angles, campaign messages, and deliverable expectations.

• Work closely with brand principals and suppliers to coordinate content opportunities, paid features, supplier-funded campaigns, and partnership activations.

• Package and coordinate paid content opportunities to generate additional revenue from supplier and brand collaborations.

• Support the Performance Growth Lead with social content, creator content, and campaign assets needed for paid ads, product launches, and sales campaigns.

• Track content performance, including reach, impressions, engagement rate, clicks, saves, shares, creator performance, and sales impact where available.

• Maintain and review creator database, including creator rates, collaboration history, content quality, performance, and suitability for future campaigns.

• Brief and review work from the Social & KOL Admin VA, Designer / Video Editor, and other outsourced support.

• Provide clear feedback to creators, designers, and video editors to ensure content quality, brand alignment, and campaign relevance.

• Identify new brand collaboration opportunities that can improve awareness, content output, customer engagement, and commercial value.
  

Requirements

• Experience managing social media content calendars, creators, KOLs, influencers, or brand partnerships.

• Experiences in using Google Sheets, Canva, CapCut, Meta Business Suite, TikTok, Instagram, Facebook, or content planning tools.

• Strong understanding of social media content, especially for lifestyle, home, kitchen, retail, e-commerce, or consumer product categories.