Social Media Marketing Executive - #1163778

Responsibilities:

Content Creation & On-Camera Presence

• Conceptualize, shoot, and edit content (e.g. Reels, TikTok, Stories, posts) for Instagram, TikTok, Facebook, and Xiaohongshu.

• Appear on camera when required, including hosting, product introductions, street interviews, outlet features, and campaign content.

• Conduct interviews with customers, staff, partners, chefs, or KOLs in a natural and engaging manner.

• Translate everyday moments, food experiences, and brand stories into relatable, shareable content.

Social Media Management

• Plan and manage an annual content calendar.

• Publish content consistently and optimize captions, hashtags, and posting schedules.

• Monitor comments, DMs, and community engagement, escalating sensitive issues to the management.

Trend, KOL & Community Engagement

• Stay up-to-date with social media trends, viral formats, audio, and storytelling styles.

• Adapt trends in a brand-safe and culturally relevant way.

• Support and collaborate with KOLs, creators, and influencers, including sourcing, coordination, and on-site filming.

• Build an authentic online community through proactive engagement.

Campaign & Performance Support

• Support marketing campaigns, festive launches, product drops, and brand initiatives.

• Track content performance (reach, engagement, saves, shares) and propose improvements.

• Work closely with marketing, operations, and outlet teams to capture timely and authentic content.

Blogging & Long-Form Content

• Write and manage blog articles for The Soy Company's website or owned platforms.

• Develop long-form content such as campaign stories, product features, brand values, sustainability initiatives, interviews, and behind-the-brand narratives.

• Repurpose blog content into social media captions, carousels, and short videos for cross-platform synergy.

• Apply basic SEO best practices (keywords, headings, readability) to improve discoverability.

• Maintain a consistent editorial tone aligned with brand positioning.

Requirements

Qualifications & Experience

• Diploma or Bachelor's Degree in Marketing, Communications, Digital Media, Mass Communication, Journalism, Multimedia, or a related discipline. Relevant experience and a strong portfolio will be considered in lieu of formal qualifications.

• Minimum 2–3 years of experience in social media content creation, digital marketing, content production, or a similar role.

• Experience in the F&B, retail, lifestyle, or consumer brand industry will be an advantage.

Technical Skills

• Strong videography, photography, and mobile content creation skills.

• Proficient in video editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, Adobe Creative Suite, or equivalent.

• Hands-on experience managing Instagram, TikTok, Facebook, Xiaohongshu (RED), and other social media platforms.

• Familiar with social media analytics, content performance metrics, and reporting tools.

• Basic understanding of SEO principles and content optimization for blog articles.

• Experience using AI-powered content creation tools is an added advantage.

Communication & Content Skills

• Excellent written and verbal communication skills in English. Proficiency in Mandarin and/or Chinese copywriting will be an advantage to support bilingual content creation and engagement.

• Strong storytelling ability with an eye for creating engaging, relatable, and shareable content.

• Comfortable appearing on camera for hosting, interviews, product demonstrations, and promotional videos.

• Confident interviewer with the ability to engage customers, employees, business partners, and influencers naturally.

Personal Attributes

• Creative, energetic, and passionate about social media, food, and lifestyle trends.

• Up-to-date with the latest digital trends, viral content formats, memes, and platform algorithm changes.

• Self-motivated, resourceful, and able to work independently with minimal supervision.

• Strong organizational and time management skills with the ability to manage multiple projects and meet tight deadlines.

• Detail-oriented with a commitment to producing high-quality content.

• Positive team player who collaborates effectively across Marketing, Operations, and other departments.

• Comfortable working in a fast-paced environment and adapting quickly to changing priorities.

• Willing to travel to events, roadshows, and external filming locations when required.

• Possesses a proactive attitude and is willing to work occasional evenings, weekends, or public holidays to support campaigns and events when necessary.

Other Requirements

• A portfolio showcasing previous social media content, videos, campaigns, or creative work is an advantage.