Marketing Manager - #1163742

Company Overview: We are a premier confectionery retailer and distributor in Singapore, specializing in travel retail and maintaining a robust presence both online and offline. Our commitment is to provide delightful confectionery experiences that resonate with consumers globally.

Key Responsibilities:

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies that align with company goals and target market needs, focusing on both online and offline platforms.

• Brand Development: Enhance brand positioning and identity through compelling storytelling and creative campaigns that resonate with our target audience.

• Digital Marketing Management: Oversee digital marketing efforts, including social media, email marketing, SEO, and online advertising, to drive traffic and engagement.

• E-commerce Strategy & Growth: Develop and execute the overall e-commerce strategy to grow online revenue across owned websites and third-party marketplaces. Lead digital merchandising, campaign planning, online promotions, customer experience optimization, and performance analysis while working closely with operations, IT, and fulfilment teams to achieve business objectives.

• Market Research & Analysis: Conduct market research to identify trends, consumer preferences, and competitive insights to inform marketing strategies and product development.

• Campaign Management: Plan and execute multi-channel marketing campaigns, monitoring performance and optimizing based on data-driven insights.

• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts and effective product launches.

• Partnership Development: Build relationships with travel retail partners and online platforms to explore promotional opportunities and collaborations.

• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.

• Reporting: Prepare regular reports on marketing performance and key metrics to present to senior management, making recommendations for improvement.

• Team Leadership: Lead, mentor, and inspire a team of 5 marketing professionals, promoting a culture of creativity and accountability.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.

• Minimum 8 years of marketing experience, preferably in the FMCG or confectionery sectors.

• Proven experience in both digital and traditional marketing channels.

• Strong analytical skills with a data-driven mindset.

• Excellent communication and interpersonal skills.

• Creative thinker with a passion for confectionery and brand storytelling.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.