Sales Executive (Fresh Produce) - #1132499

• Up till $3500 Basic + Monthly Incentives + Variable Bonus

• Monthly Transport Allowance Provided

• Welly Established Company

• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)

RESPONSIBILITIES:

• A field sales role that builds market presence across multiple customer segments through relationship building, pipeline development, and revenue achievement.

• B2B Sales — FMCG distributors, hotels, restaurants, F&B chains

• Wet Market Channel — Mom-and-pop stores, traditional retailers, market stalls

• Account Management — Customer retention, upselling, relationship building

• Identify and qualify prospects across target segments

• Execute outbound prospecting campaigns

• Maintain healthy pipeline with 3x coverage ratio

• Track all activities in CRM system

• Develop portfolio of mom-and-pop stores and market stalls

• Build relationships with traditional retailers

• Adapt sales approach for smaller-scale customers

• Manage high-volume, lower-value transactions efficiently

• Build trusted partnerships with key accounts

• Conduct regular account reviews

• Resolve issues proactively with operations support

• Drive account growth through upselling and cross-selling

• Execute sales strategy and close deals

• Achieve monthly and quarterly sales targets

• Forecast accurately based on pipeline analysis

• Collaborate with operations on demand planning

REQUIREMENTS:

• At least 2 years as a Sales Executive, with hands-on experience in sales and marketing strategies and tactics in Fresh Produce

• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)

• Proficient in Microsoft Office (Excel, Word, PowerPoint)

• Existing network with restaurants, hotels, or wet market clients

OTHER INFORMATION:

• Location                                    : Lim Chu Kang

• Working Days/Hours           : 5.5 days (Monday to Saturday)

Please indicate the below information in your resume:

• Current & Expected salary

• Reason(s) for leaving

• Availability to commence work

We regret only short listed candidate will be notified. All applications will be treated with the strictest confidence.