Senior Executive/Executive, Genting Rewards - #1132102

Responsibilities

• Execute loyalty campaigns, strategic partnerships and promotions (e.g., point multipliers, tier upgrades, special events, travel, lifestyle, or merchant partners)

• Execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) for the loyalty ecosystem

• Plan rewards catalogs and ensure a seamless redemption experience for members

• Monitor program effectiveness and prepare reports on member engagements, redemptions, and campaign success

• Perform cohort analysis, drive insights for ongoing program refinement, and analyze customer behavior and segment performance

• Support and test loyalty system enhancements, app updates, or campaign set-ups

• Execution of activities and functions with various supporting departments on guest retention

• Perform all duties in compliance with the relevant Regulatory Authority and other statutory requirements, department and company policies, standard operation procedures, internal controls and service standards
  

Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age

• Diploma/Degree in marketing, Business Administration, or a related field

• Prior experience in partnership engagement is a plus

• Proficiency with CRM systems and digital marketing platforms is desirable

• Ability to work effectively under pressure and manage multiple projects with tight deadlines

• Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders

• Minimum of 1 year’s experience in loyalty marketing, or CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles.