Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB - #1130858

Marketing Specialist (Paid Ads) |  Up to $3,000 - $3,600 Basic + PB 

• 5 days work week | 9am - 6pm 

• Working location: Paya Lebar

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.

• Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.

• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.

• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.

• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.

• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.

• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

• Stay current on digital advertising trends, creative best practices, and platform algorithm updates.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

• Minimum 2–3 years of hands-on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.