Creative Director — Product UI & Visual Design (WSG) - #1128330

Reports to: WSG Lead (with CEO alignment when required)

Team Size: 15–20 designers + 5 new headcounts

Location: Singapore / Taiwan / Japan / Malaysia (flexible)

ROLE MISSION

Own the entire visual direction, UI quality, design system, and design team management across all WSG digital products.

Build a unified visual language and lead 2–3 sub-teams to deliver consistently high-quality UI and graphic design output.

This role focuses purely on product visual and design system leadership not involved in marketing, advertising, or brand campaign creativity.

RESPONSIBILITIES

1.⁠ ⁠Design Team Leadership & Organization Building (Core)

• Lead a 15–20 person design team and structure 2–3 groups (UI / Graphics / Components & Templates)

• Develop workflows, planning processes, and delivery standards

• Coach the team to improve aesthetics and professional skill levels

• Identify and develop Team Leads to build a scalable design organization

• Own hiring, interviewing, performance management, and talent development

• Create a stable, collaborative, politics-free team culture

2.⁠ ⁠Product Visual Direction & UI Design System Development

• Establish a consistent visual style across all digital products

• Build the complete WSG Design System, including:

• Color system

• Typography & layout guidelines

• Component libraries (buttons, cards, badges, navigation, layout, etc.)

• UI templates and themed skins for multiple markets (SEA / Japan / LatAm)

• Lead visual direction for critical product pages (VIP, Rewards, Wallet, Task Center, Home, etc.)

• Modularize / template complex content to improve consistency & efficiency

• Collaborate with Product to turn UX flows into tangible, visually polished UI

3.⁠ ⁠Graphic Design Framework & Output Quality Management

• Oversee the visual direction for KV, entry graphics, promotional visuals, icons, and interface banners

• Build a graphic template library to enhance production efficiency

• Ensure stylistic consistency and strong visual identity across product surfaces

• Maintain a clean, refined, layered, and modern visual tone

• Review key deliverables to ensure alignment with product visual language

4.⁠ ⁠Cross-functional Collaboration

• Partner closely with Product to drive visual enhancements

• Work with Front-End Engineering to ensure designs are implementable and performance-friendly

• Provide reliable design support according to business timelines

• Remain focused on product visuals — not part of marketing creative workstreams

REQUIREMENTS

1.⁠ ⁠Professional Expertise

• 8–15 years of UI / visual design experience

• Minimum 3 years of managing 8–20 designers

• Proven success in building a complete Design System (mandatory)

• Mastery of Figma / Photoshop / Illustrator

• Strong product-driven UI mindset (not purely advertising / poster-oriented)

• Understanding of front-end implementation and design handoff

• Strong sense of aesthetics, consistency, and visual judgment

2.⁠ ⁠Aesthetic Strength & Visual Direction

• Modern, clean, systematic visual style

• Familiar with SEA, East Asian, Japanese, and Western visual preferences

• Ability to design “reward, points, collectible, gamified elements” in a premium, tasteful way (non-juvenile)

• Skilled in modular, reusable, scalable visual languages

• Able to define and adjust overall visual tone & system direction

3.⁠ ⁠Leadership & Communication

• High emotional intelligence and strong cross-team communication skills

• Able to stabilize team atmosphere and resolve conflicts

• Focused on developing and enabling designers (not doing everything alone)

• Willing to be hands-on when needed

• Capable of sustaining high-quality output from a 15–20 person team

4.⁠ ⁠Cross-functional Collaboration

• Partner closely with Product to drive visual enhancements

• Work with Front-End Engineering to ensure designs are implementable and performance-friendly

• Provide reliable design support according to business timelines

• Remain focused on product visuals — not part of marketing creative workstreams

REQUIREMENTS

1.⁠ ⁠Professional Expertise

• 8–15 years of UI / visual design experience

• Minimum 3 years of managing 8–20 designers

• Proven success in building a complete Design System (mandatory)

• Mastery of Figma / Photoshop / Illustrator

• Strong product-driven UI mindset (not purely advertising / poster-oriented)

• Understanding of front-end implementation and design handoff

• Strong sense of aesthetics, consistency, and visual judgment

2.⁠ ⁠Aesthetic Strength & Visual Direction

• Modern, clean, systematic visual style

• Familiar with SEA, East Asian, Japanese, and Western visual preferences

• Ability to design “reward, points, collectible, gamified elements” in a premium, tasteful way (non-juvenile)

• Skilled in modular, reusable, scalable visual languages

• Able to define and adjust overall visual tone & system direction

3.⁠ ⁠Leadership & Communication

• High emotional intelligence and strong cross-team communication skills

• Able to stabilize team atmosphere and resolve conflicts

• Focused on developing and enabling designers (not doing everything alone)

• Willing to be hands-on when needed

• Capable of sustaining high-quality output from a 15–20 person team

4.⁠ ⁠Personality Traits (Highly Important)

• No politics or faction-building

• Mature, steady, and resilient

• Results-oriented and accountable

• Collaborative, pragmatic, and easy to work with

• Long-term commitment; stable career mindset

• Product-focused, not “art-for-art” driven

Preferred Background (Bonus)

• Experience with interactive digital products or consumer-facing platforms

• Multi-market / multi-language UI experience

• Visual leadership for large B2C or SaaS products

• Taiwan, Japan, or Singapore company background

• Built a design system from 0→1