Marketing Senior Executive - #1128284

Job Description & Requirements

Work Location: Goldlion Building (nearest Tai Seng MRT)
Reports To: General Manager in China
Job Overview: Oversee the execution of marketing strategies, boost brand awareness, reputation and market share via promotion, brand building, digital marketing and drive sales growth.

Key Responsibilities

1. Brand Strategy & Market Planning: Formulate and implement marketing budgets/plans; conduct industry and competitor research to support brand positioning and product development; manage brand image and unify brand story, manual and visual/language systems.

2. Integrated Marketing & Promotion: Plan and execute omni-channel campaigns and brand events (pop-ups, fashion shows); operate social/digital platforms and optimize paid ads with data monitoring.

3. Channel Marketing & Sales Support: Cooperate with sales teams on channel-specific promotions and materials; support e-commerce channels; manage CRM for member acquisition, activation and value mining.

4. Media & Management: Build and maintain relationships with Singaporean fashion media, KOLs/KOCs; draft and release press releases to enhance positive brand exposure.

5. Team & Data Management: Establish marketing effect evaluation system, provide regular data reports; strictly control marketing budget.

6. Assist in covering eCommerce duties when necessary

7. Perform any other duties assigned by superiors

Requirements:

• Bachelor's degree or above (Marketing/Business Administration preferred).

• At least 3 years of marketing experience, with mandatory background in apparel, fashion or lifestyle industry.

• Provenexperience in digital marketing campaign and team management.

• Mandatory in-depth understanding of Singapore's multicultural society, fashion trends and consumer behavior.

• Familiar with local digital marketing platforms and e-commerce ecosystems.

• Good communication skills; Mandarin is an advantage for liaising with the China team.

• Able to work independently and in a collaborative team environment.

• Short notice period (immediate or within 1 month)

• Capable of data-driven decision-making.

• Good in marketing tools, such as Photoshop, Adobe Illustrator and Google Analytics.

How to Apply:
Submit your resume/CV to: [email protected]