Education Sales Manager (Student Recruitment Singapore) - #1127785

About EAIM

Established in 1984, East Asia Institute of Management (EAIM) is one of Singapore’s most established private education institutions, known for our commitment to Education for Employment and producing globally competitive graduates for more than 40 years.

EAIM offers a comprehensive suite of programmes—from International Foundation, Diploma, Undergraduate, Postgraduate, and MBA programmes—in partnership with globally recognised universities such as the University of Wolverhampton, Aston University (Triple-Crown Business School), and NCUK. We are also the only PEI in Singapore offering a full-track Chinese-language pathway from Foundation–Degree–Masters.

As EAIM strengthens its presence in the local education landscape with its new campus at Jurong East (Perennial Business City), we are expanding our Direct Sales Division to better serve Singaporean and Singapore-based adult learners.

Role Overview

The Education Sales Manager is responsible for driving EAIM’s local student recruitment through a high-performing Direct Sales team. This role requires strong leadership, strong selling skills, and the ability to build and execute sales strategies targeted at Singaporeans, working adults, mid-career professionals, and school leavers.

You will lead a team of Education Sales Executives, optimise sales funnels, and collaborate with Marketing and Academic departments to achieve EAIM’s enrolment goals.

This is a hands-on leadership role — you will both lead the team and personally engage in sales activities when needed.

Responsibilities

Key Responsibilities

1. Sales Leadership & Performance Management

• Lead, coach, and motivate the Direct Sales team to achieve monthly and quarterly enrolment targets.

• Conduct regular sales meetings, performance reviews, and skills coaching.

• Monitor lead flow, conversion rates, and follow-up activities using CRM data.

• Set clear sales KPIs and ensure high levels of accountability and productivity.

2. Direct Sales Execution

• Personally engage in high-priority or high-value sales consultations.

• Convert leads through walk-ins, calls, WhatsApp, digital leads, online and preview sessions.

• Provide strong product knowledge and serve as a subject-matter expert for all EAIM programmes.

• Support team members on complex cases or difficult objections to close deals.

3. Sales Strategy & Market Development

• Develop and execute local market penetration strategies for:

  • Working adults upskilling

  • Mid-career switchers

  • Secondary school leavers (N/O levels)

  • ITE/Poly dropouts or transition pathways

  • Community and lifestyle centres

• Identify new outreach channels (CCs, HR corporate networks, roadshows, schools, job fairs).

• Analyse competitor offerings and ensure EAIM’s programmes remain competitive and appealing.

4. Events, Outreach & Lead Generation

• Plan, manage, and participate in Open Houses, school visits, corporate outreach, and roadshows.

• Work closely with Marketing to:

  • Improve lead quality

  • Co-develop campaigns

  • Create audience-relevant content

• Provide insights on local student behaviour and market demand trends.

5. Process Improvement & Compliance

• Streamline the Direct Sales workflow, scripts, and student counselling methods.

• Ensure compliance with EduTrust standards for messaging, documentation, and admissions processes.

• Improve the customer experience from enquiry to enrolment.

Requirements

• Singaporean / Singapore-based candidates preferred.

• At least 3–5 years of direct sales experience with proven track record.

• Minimum 1–2 years in a team lead or supervisory role.

• Strong ability to coach salespeople, motivate performance, and instill a sales-driven culture.

• Excellent communication, presentation, and interpersonal skills.

• Comfortable working in a fast-paced, target-driven environment.

• Strong organisational skills and familiarity with CRM systems.

• Willing to work on selected weekends for Open Houses or community events (time-off provided).

• Experience in education sales is an advantage but not mandatory.

• The successful candidates will be paid competitive salary plus attractive commission

 Why Join EAIM?

• Leadership role in a growing Direct Sales Division.

• Competitive remuneration package + team incentives + personal commissions.

• Opportunity to influence EAIM’s local market growth strategy.

• Work with established global education partners including Aston University, NCUK, and University of Wolverhampton.

• Career progression to Senior Sales Manager or Head of Direct Sales.

 Candidates who meet the above requirements are invited to send resume via our company website.

 Only short-listed candidates will be notified.