Digital Video Content Creator - #1127479

About the Role

We are seeking a skilled and creative Digital Video Content Creator with proven experience in producing high-quality short-form video content for social media platforms such as TikTok, Xiao Hong Shu (XHS/Red Note) and Instagram Reels.

This role requires someone who understands digital trends, can work independently, and can conceptualise, film, and edit engaging content that supports our brand, product campaigns, and e-commerce objectives.

Key Responsibilities

Content Production

• Conceptualise, film, and edit engaging short-form videos for TikTok, Instagram Reels, and YouTube Shorts.

• Produce product videos, tutorials, reviews, behind-the-scenes content, brand storytelling, and lifestyle visuals.

• Lead content production end-to-end: ideation → scripting → shooting → editing → publishing.

• Capture both video and photo assets during shoots, events, and livestream-related activities.

Post-Production

• Edit videos with captions, transitions, music, sound effects, and platform-optimised formatting.

• Maintain consistent brand identity across all visual content.

• Manage a library of raw footage, graphics, project files, and final assets.

Creative Development

• Monitor digital trends, viral formats, and competitor content to inspire new ideas.

• Propose creative concepts that improve brand visibility and engagement.

• Contribute to campaign brainstorming sessions with the marketing team.

Cross-team Collaboration

• Work closely with marketing, e-commerce, product, and livestream teams to meet content needs.

• Prepare content for product launches, promotions, and social media campaigns.

• Support on-site shoots by managing lighting, props, and set preparation.

Requirements

• Minimum 1–2 years of experience in digital content creation, videography, or social media production.

• Strong proficiency in video editing tools such as CapCut, VN, Adobe Premiere Pro, or Final Cut Pro.

• Fluent understanding of TikTok/Instagram trends, viral content mechanics, and audience behaviour.

• Ability to plan and execute content ideas independently with minimal supervision.

• Creative, detail-oriented, and able to work under fast-paced timelines.

• Bonus skills: photography, graphic design, appearing on camera, product styling.

What We Offer

• A dynamic, creative environment with full ownership of video direction and output.

• Opportunities to build a strong portfolio across beauty, lifestyle, and e-commerce content.

• Career progression into Senior Content Creator, Video Producer, or Creative Lead.

• Exposure to livestream commerce and digital retail marketing.