Marketing Analytics Specialist - #1127191

We’re looking for a Marketing Analytics Specialist to support our APAC marketing teams with insights, reporting, and performance analysis. This role is ideal for someone who enjoys turning data into clear recommendations that drive growth.

Key Responsibilities

• Develop regular performance reports to help regional and global teams understand marketing impact, including revenue contribution and ROI.

• Build and maintain dashboards that track marketing operations and key business metrics.

• Help marketing teams interpret campaign results, understand channel effectiveness, and identify acquisition and retention drivers.

• Use analytical and statistical skills to connect marketing investment to business performance and uncover user behaviour trends.

• Provide insights on ROI, cross-channel performance, creative effectiveness, and cost efficiency using marketing analytics tools (e.g., attribution, LTV, MMM) and generative AI.

Job Requirements

• Degree in Marketing, Statistics, Finance, Computer Science, or other quantitative fields.

• 4+ years of experience in marketing analytics, digital marketing, strategy, or consulting (B2C experience is a plus).

• Strong familiarity with generative AI and LLM-based tools.

• Hands-on experience with digital campaign optimisation across channels (SEM, Social, Display, etc.).

• Proficiency in Excel, PowerPoint, SQL, Tableau, or Power BI; knowledge of Databricks is an advantage.

• Strong analytical capabilities with experience working on large or complex datasets and using applied analytics methodologies (LTV, MMM, attribution).

• Excellent communication skills, able to translate complex data into clear recommendations for stakeholders.

• Comfortable managing multiple projects independently and collaborating with cross-functional teams across regions.

• Ability to translate business questions into technical requirements and deliver insights that drive decisions.

• A self-starter who works independently while contributing knowledge and best practices to the team.

Interested candidates may apply through the application system or send it to [email protected]. Shortlisted candidates will be notified.

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