Marketing Executive （Household distribution ) - #1123450

• Household Distributor Company

• Work Hours: Mon - Fri (9am - 6pm)

• Paya Lebar Rd (6 mins walk from Macpherson MRT)

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.

• Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.

• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.

• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.

• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.

• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.

• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

 Requirements

• Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns

Lee Chi San R1983422
EA No: 14C7279