Senior Marketing Executive (Retail Property) - #1122569

Key Responsibilities

Marketing & Promotions

• Plan and execute a minimum of 7 mall marketing campaigns annually.

• Develop campaign concepts, mechanics, and schedules.

• Manage campaign budgets and ensure deadlines are met.

• Coordinate with creative agencies for visuals and collaterals.

• Arrange printing and installation of marketing materials (e.g. hanging mobiles, floor stickers, tent cards).

• Source GWP items, event vendors, and workshop operators.

• Work with internal teams and external partners to ensure smooth campaign execution.

• Conduct post-campaign reviews to assess effectiveness (shopper traffic, tenant NTO).

Festive Decorations

• Conceptualize and manage festive décor themes (Christmas, CNY).

• Liaise with vendors and Property Management to ensure safe and timely setup.

• Control costs and order decorations for office lobbies.

Digital & Social Media

• Manage Citylink website and social media via external vendor.

• Maintain content across retail directories and platforms.

• Monitor social media engagement and enhance customer experience and branding.

Traffic & Spending Initiatives

• Implement programs to increase shopper traffic and spending.

Corporate Gifts & Loyalty Program

• Plan annual corporate gift giveaways within budget.

• Grow membership for Citylink’s loyalty program.

Vendor & Contract Management

• Track expiry of vendor contracts and renew/source vendors (e.g. social media, website, CRM, Wi-Fi, music license).

Tenant Relations

• Provide A&P support and engage tenants in mall campaigns.

• Maintain strong tenant relationships and gather feedback.

Leasing & Revenue Generation

• Manage leasing of atrium and advertising spaces to generate revenue.

Reporting & Coordination

• Prepare monthly operations meeting presentations.

• Conduct market research and support ad-hoc projects.

• Handle sponsorship voucher requests and approvals.

• Update tenant directory listings across platforms (website, LED, Google Maps, F&B cubes).

• Prepare tenant bulletins and advertising agreements.

• Coordinate hoarding visuals for tenant transitions.

• Print approved vouchers for campaigns and sponsorships.

• Compile and circulate shopper foot traffic reports.

• Coordinate with internal and external parties to ensure accurate property and tenant info.

• Raise PR's for marketing activities and update budget sheets.

Leasing Administration (As Required)

• Prepare leasing documents (Term Sheet, LOI, Licence, Lease Agreement, etc.).

• Coordinate document delivery, signing, stamping, and filing.

• Update DRN system, tracking sheets, and lease approvals.

• Maintain tenancy alteration expenses and tenancy schedule.

• Generate lease expiry and transaction summary reports.

• Update budget and re-forecast templates.

• Check and file monthly NTOs and send annual reminder letters.

Qualifications

• Diploma or Degree in Business, Marketing, Real Estate, or related field.

• 4 to 6 years of relevant marketing experience in retail or commercial property.