Sales Executive (HORECA / Food Wholesale Industry) - #1120314

About Toho Singapore

Toho Singapore is a subsidiary of Toho Co., Ltd., a TSE-listed company based in Kobe, Japan, which oversees group companies in the food business.

We are a leading regional importer, exporter, wholesaler, and supplier of premium Japanese food. With over 2,000 products and expertise in air-flown seafood and fresh produce, we serve hotels, sushi chains, resorts, fine-dining restaurants, and importers across the region.

Job Description

As the Sales Executive, you are expected to perform the following key responsibilities:

Develop sales strategies
• Create sales strategies and set personal targets to drive performance.
• Conduct market profiling to identify potential market segments and customer profiles
• Analyse sales channels using customer profiles to enhance performance
• Gather customer feedback to improve sales target development.
• Monitor competitors and customer demand for market insights.
• Utilize data to forecast sales trends and make informed decisions.

Create sales opportunities
• Build relationships with networks and leads to support sales goals.
• Follow up with leads to increase potential customer base

Acquire sales accounts
• Understand customer’ business cycles to identify their current and future business needs.
• Collate relevant information for sales proposals
• Negotiate sale agreements and follow-up to close sales.
• Analyse unique buyer requests to deliver customised solutions
• Explain the benefits and details of various food solutions that appeal to buyers requirements.
• Collaborate with Finance and Operations to ensure timely payment.

Manage customer relationships
• Gather customer feedback and requirement to enhance food product offering
• Analyse customer data and purchasing behaviour to enhance food product offerings.
• Escalate requests that deviate from sales agreement and address any buyers dissatisfaction.
• Provide post-sales support on product knowledge related to product and/ or product offerings.

Support initiatives and sales reporting
• Contribute in technology implementation projects
• Review records to determine the effectiveness of sales and procurement SOPs
• Plan continuous work improvement activities and performance improvement strategies
• Prepare and present regular sales updates and reports to manager
• Ensure accurate and timely reporting of sales activities and results.

• Perform other ad-hoc duties as assigned by Superior.

Requirements

• Minimum Polytechnic Diploma or equivalent.

• Minimum 2 years working experience in related field.
• Proficient in various sales methodologies to drive performance
• Skilled in conducting market research and analysing customer behaviours.
• Proficient in interpreting sales data to make informed strategy decisions.
• Experienced in preparing and presenting comprehensive sales reports
• Ability to communicate effectively with Chinese-speaking customers
• Skilled in maintaining good relationships with colleagues and customers.
• Committed to delivering exceptional customer experiences and satisfaction
• Strong ability to prioritise tasks and manage time efficiently
• Willing to accept constructive feedback and adjust strategies as needed
• Ability to demonstrate responsibility, reliability and dedication.