Assistant Food Service Sales Director - #1119020

WhiteCrow Research


Date: 6 hours ago
District: Singapore
Contract type: Full time
Work schedule: Full day
WhiteCrow Research

Key Responsibilities: • Sales Strategy Development: Create and implement strategies to achieve revenue targets and grow market share. Identify opportunities, analyze market trends, and monitor the competitive landscape.

• Team Leadership: Lead, motivate, and develop the sales team. Set clear targets, monitor performance, provide coaching, and cultivate a culture of high performance and collaboration.

• Key Account Management: Build and maintain strong relationships with key accounts, including major retailers, supermarkets, and food service providers. Ensure customer satisfaction through close collaboration and effective negotiation.

• Sales Forecasting & Planning: Analyze sales data and demand trends to forecast sales and plan inventory. Coordinate with production and supply chain teams to ensure product availability.

• New Business Development: Identify and secure new business opportunities. Engage potential customers, conduct presentations, negotiate terms, and close deals to expand market reach.

• Sales Performance Monitoring: Track key performance indicators such as revenue, profitability, market share, and customer feedback. Use data insights to optimize performance and address gaps.

• Marketing Alignment: Work closely with the marketing team to align product positioning, pricing, promotions, and campaigns with sales goals.

• Budgeting & Reporting: Manage the sales budget, including expenses, incentives, and promotions. Prepare regular reports for senior management with insights on progress, challenges, and opportunities.

• Industry & Market Awareness: Stay informed on trends, competitor activity, and regulatory developments in the FMCG food sector to adapt strategies proactively.

• Cross-Functional Collaboration: Coordinate with finance, operations, logistics, and other departments to ensure sales initiatives align with broader company objectives.

• Team Development: Coach team members to build competencies that support both individual and organizational success.

• Culture & Representation: Represent QB professionally in all interactions. Promote a culture of inclusiveness, collaboration, and alignment with the values of a world-class organization and the Johnsonville Way. Requirements:

• Diploma or higher in a relevant field

• Strong sales background in the FMCG sector, with progressive experience in business development, account management, and sales leadership

• Proven “hunter” mentality—self-motivated, persistent, and energized by acquiring new business and expanding market share

• Demonstrated success in identifying, pursuing, and winning high-value deals, especially within the food service industry

• Solid experience working with major clients, including contract negotiations and relationship management

• Deep knowledge of food service distribution channels, market dynamics, and customer needs

• Strong network and connections in the food service space, with the ability to open doors and build new pipelines

• Excellent communication, persuasion, and negotiation skills

• Results-oriented, strategic thinker with a hands-on approach to execution and team leadership

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