E-commerce Executive / Manager - #1118475

About the Role

We are a dynamic team with a growing presence across both online and offline retail channels. We are seeking an experienced and results-driven E-Commerce Executive / Manager to lead and expand our online business across major platforms including Shopee, Lazada, Amazon, TikTok Shop, and iShopChangi.

In this role, you will oversee the full P&L performance of these channels, driving sales growth through effective campaign execution, strategic account management, and data-backed decision-making. You will be responsible for achieving business targets while ensuring profitable and sustainable partnerships across all e-commerce platforms.

Key Responsibilities

E-Commerce Strategy & Store Management

· Manage and grow brand stores across Shopee, Lazada, Amazon, TikTok Shop, and iShopChangi with a focus on sales performance, visibility, and profitability.

· Oversee the full operational setup, monitoring, and optimization of campaigns, listings, and product content across all platforms.

· Ensure seamless end-to-end integration of e-commerce operations, including marketing, fulfillment, and customer service processes.

Commercial Planning & Campaign Execution

· Plan, execute, and evaluate monthly campaigns and promotional activities such as vouchers, bundles, lucky draws, and GWP mechanics.

· Coordinate inter-platform campaigns (e.g. banner ads, shocking sales, keyword ads) to maximize reach and conversion.

· Lead product launches and promotional initiatives in collaboration with internal and external stakeholders.

Business & Partner Management

· Negotiate and maintain strong relationships with marketplace Key Account Managers (KAMs) to secure visibility, deals, and co-marketing opportunities.

· Coordinate with cross-functional teams to ensure timely execution and stock readiness.

Market & Data Analysis

· Conduct regular market research, trend analysis, and competitive benchmarking to identify growth opportunities.

· Perform data analysis to generate actionable insights that drive commercial decisions and campaign optimization.

· Track key KPIs (sales, conversion rate, traffic, ROI) and provide timely performance reports and post-campaign reviews to management.

Digital Marketing:

· Plan and implement Meta & TikTok ads

Other Responsibilities

· Contribute to ad-hoc projects and initiatives that support business growth and operational improvement.

Requirements & Qualifications

Must-Haves:

· Hands-on experience managing e-commerce marketplaces, with a proven track record on at least two of these platforms: Shopee, Lazada, Amazon, or TikTok Shop.

· Demonstrable experience in managing a P&L, driving sales growth, and achieving business targets.

· Strong proficiency in using platform analytics and MS Excel (Pivot Tables, VLOOKUPs) to analyse data and generate reports.

· Experience in planning and executing successful e-commerce campaigns and promotions.

· Excellent negotiation and communication skills, with experience dealing with marketplace KAMs.

· A proactive, results-oriented mindset with the ability to manage multiple projects in a fast-paced environment.

Nice-to-Haves (What will make a candidate stand out):

· Hands-on experience in planning and launching ads on Meta and TikTok.

· Knowledge of marketplace SEO and listing optimization best practices.

· Experience in the Health & Wellness and Personal Care sector.