Marketing Executive - #1116899

Roles & Responsibilities

The Marketing Executive is responsible for developing, implementing, monitoring and evaluating all marketing strategies for the F&B outlets including promotions, public events, public relations, social media, marketing calendars, artwork designs and collaterals with a focus on driving and generating incremental revenue in line with overall vision and objectives of the company.

Summary of Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

o   Creating and developing marketing plans and marketing collaterals.

o   Developing and executing marketing campaigns across digital platforms.

o   Ensuring the campaigns visually appealing and optimized for marketing materials like websites, social media and print.

o   Ensuring brand consistency across all channels and marketing initiatives are aligned with business development needs.

o   Planning for marketing and promotional calendars and generating ideas for new offerings.

o   Staying ahead of marketing trends, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience.

o   Cultivating relationships with potential marketing partners, as well as exploring new target markets.

o   Sourcing and promoting public events that will drive traffic to the outlets and grow revenue.

o   Liaising with external vendors to ensure marketing project deadlines are met and to the highest quality.

o   Conceptualizing and designing impactful visuals for social media ads, brand posts, websites and print materials (menu, posters, etc.).

o   Working with the finance, sales and operations team to optimize strategies that balance profitability with customer value perception.

o   Analyzing and monitoring campaign performance and preparing monthly reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.).

o   Maintaining effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives.

o   Supporting the Operations team in managing guest experience on-site.

o   Responding to media and customer queries/ complaints.

Requirements:

• Bachelor Degree in Marketing or its equivalent.

• At least 2-3 years of working experience in similar capacity in the food and beverage industry.

• Strong network of connections is an asset, including media, social influencers and industry partners.

• Excellent communication skills. Able to think and write strategically.

• Self-motivated, eye for details and resourceful.

• Strong project management skills.

• Familiarity with digital marketing/ social media management.

• Sound proficiency in Google Analytics, SEO/SEM, Adobe Illustrator and Photoshop.