Senior Product Marketing Manager (Messaging & Content) - #1115212

About Us

LawNet Technology Services (LTS) is a wholly owned subsidiary of the Singapore Academy of Law (SAL), a promotion and development agency for Singapore’s legal industry. LTS is the technology company behind LawNet, a one-stop law practice portal providing a complete suite of information and transactional solutions for the Singapore and global legal community.


Responsibilities

• Develop content that educates, entertains, and engages users while differentiating our products from competitors in the target markets

• Create and manage high-impact content assets, including thought leadership articles, product explainers, case studies, video scripts, blog posts, newsletters, and sales enablement tools

•  Translate product features into clear, compelling value propositions that resonate with diverse audiences

• Develop core messaging frameworks that differentiate and ensure consistency of messaging across all channels, campaigns, and touchpoints

• Work within the sales and marketing team to align messaging with customer needs, product roadmap, and industry trends

• Plan and execute content-driven campaigns to promote new features, product launches, and subscription models

• Drive storytelling around product impact, such as customer success stories and market insights

• Track content performance using engagement, conversion, and adoption metrics. While continuously testing and refining content to ensure it remains interesting, clear, and convincing

• Manage communications with target audience
  

Skills and Qualifications 

• At least 4 years of hands-on experience working with SaaS, B2B or B2C product platforms

• Bachelor’s degree in Business, Finance, Marketing or related fields

• Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

• Proven track record in developing engaging, clear, and persuasive content that drives measurable results

• Experience in campaign management, digital distribution, and content performance tracking

• Comfortable working in a fast-paced and dynamic environment

• Analytical and metrics-driven, with experience using data to improve both marketing and customer success outcomes

• Ability to simplify complex legal/technical information into compelling stories

• Excellent communications skills (verbal, written and visual)

• Background operating in Legal Tech will be a plus
  
  The successful applicant will be placed on a two-year contract in the first instance, and we regret to inform that only shortlisted candidates will be notified.