Head of Marketing - #1110559

We are looking for an exceptional and experienced Head of Marketing to join our executive leadership team. The incumbent will be responsible for leading our global marketing efforts, shaping our brand identity, driving user acquisition and retention, and building a vibrant community around our platform. This role requires a strategic thinker with a deep understanding of the cryptocurrency landscape, proven success in scaling marketing initiatives in high-growth industries, and the ability to navigate complex regulatory environments. You will be instrumental in positioning CoinUp.io as a trusted leader and innovator in the digital asset space.

What You'll Do:

• Overall Marketing Strategy & Leadership:

  • Develop and execute a comprehensive global marketing strategy that aligns with the company's overall business objectives, growth targets, and product roadmap.

  • Define the core marketing metrics (KPIs) and build a robust analytics framework to measure the effectiveness and ROI of all marketing activities.

  • Lead, mentor, and expand a high-performing global marketing team, fostering a culture of creativity, accountability, experimentation, and data-driven decision-making across all marketing functions (brand, performance, content, public relations, community, product marketing).

• Brand Building & Communications:

  • Define and articulate the company's brand vision, mission, values, and unique selling propositions within the competitive crypto landscape.

  • Oversee the development of a strong, consistent brand narrative and visual identity across all touchpoints, ensuring trust, credibility, and differentiation.

  • Lead Public Relations and Corporate Communications, managing media relations, press releases, thought leadership initiatives, and crisis communications to enhance public perception and brand reputation.

  • Act as a key spokesperson for the company at industry events, conferences, and media engagements.

• Performance Marketing & Growth:

  • Drive aggressive user acquisition and activation through data-driven performance marketing channels, including paid search, social media advertising, display, affiliate marketing, and retargeting.

  • Optimize conversion funnels, leveraging A/B testing, user behavior analysis, and personalization strategies to maximize marketing efficiency.

  • Implement robust CRM and lifecycle marketing strategies to enhance user retention, engagement, and lifetime value.

• Content Marketing & SEO:

  • Develop and oversee a comprehensive content strategy (blog, articles, videos, educational guides, market insights) that positions CoinUp.io as an industry thought leader and attracts organic traffic.

  • Lead SEO initiatives to improve organic search rankings and discoverability for key crypto-related terms and platform features.

• Community Engagement & Social Media:

  • Build and nurture a strong, engaged, and loyal community across relevant platforms (e.g., Twitter, Telegram, Discord, Reddit, YouTube).

  • Develop and execute community-driven campaigns, influencer collaborations, and social media strategies that foster advocacy and virality within the crypto-native audience.

• Product Marketing & GTM:

  • Partner closely with Product and Business Development teams to develop compelling go-to-market strategies for new products, features, and financial offerings (e.g., new listings, staking services, derivatives, Web3 integrations).

  • Articulate clear value propositions and messaging that resonate with target audiences (retail, institutional, developers).

• Market Research & Competitive Intelligence:

  • Conduct in-depth market research, competitive analysis, and customer segmentation to identify emerging trends, unmet needs, and strategic opportunities within the global crypto market.

  • Utilize insights to inform marketing strategies, product development, and business expansion initiatives.

• Regulatory & Compliance Adherence:

  • Work closely with Legal and Compliance teams to ensure all marketing activities, messaging, and campaigns are fully compliant with local and international regulations for financial services and digital assets.

  • Proactively adapt marketing strategies in response to evolving regulatory landscapes.

• Budget Management:

  • Own and manage the global marketing budget, ensuring optimal allocation of resources and demonstrating clear ROI for all marketing investments.

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 10+ years of progressive leadership experience in marketing, with a minimum of 5+ years in a senior executive marketing role (VP of Marketing, CMO) at a leading cryptocurrency exchange, blockchain company, or highly regulated FinTech firm.

• Demonstrated track record of successfully scaling user acquisition, driving brand awareness, and achieving significant revenue growth in a fast-paced, global environment.

• Deep, nuanced understanding of the cryptocurrency ecosystem, blockchain technology, digital assets, market microstructure, and the unique challenges and opportunities of marketing in this space.

• Proven expertise across the full marketing mix: brand management, performance marketing, content marketing, SEO, social media, community building, public relations, and product marketing.

• Strong analytical and data-driven approach to marketing, with proficiency in marketing analytics platforms and A/B testing methodologies.

• Exceptional leadership and team-building skills, with experience managing and mentoring diverse, high-performing global teams.

• Outstanding communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels, internally and externally.

• Agile and adaptable, comfortable operating in a rapidly evolving market and regulatory environment.

• A strong network within the crypto industry, media, and relevant influencer communities is a significant advantage.

Why Join Us?

• Define and lead the global marketing strategy for a pioneering cryptocurrency exchange.

• Work at the forefront of digital finance, influencing the adoption and perception of blockchain technology worldwide.

• Collaborate with a visionary executive team and a highly passionate, diverse group of professionals.

• Significant opportunities for professional development, industry influence, and personal growth.

• Highly competitive executive compensation package, including equity/token options, and comprehensive benefits.

• A culture that champions innovation, security, and a user-first approach.