Senior Marketing Executive - #1107057

Search Engine Optimization (SEO) 

• Work with the Marketing Manager to plan and execute on-page and off-page SEO strategies to improve organic search visibility 

• Conduct keyword research and competitor analysis to identify opportunities 

• Monitor web traffic, ranking, and technical SEO issues using tools like Google Search Console and Ahrefs/SEMrush 

• Work with Design & Tech teams to develop new pillar content pages to drive organic traffic growth 

• Prepare monthly SEO performance reports and recommend improvement. 

Lead Generation Campaigns 

• Assist Marketing Manager to plan & execute lead generation campaigns across channels (e.g., Google Ads, Meta Ads, CRM, Telegram) 

• Work closely with Design & Tech teams to produce campaign assets 

• A/B test creatives, targeting strategies, and funnels to improve results 

Community & Engagement (Telegram) 

• Manage and grow the Telegram community to improve brand engagement and retention 

• Respond to queries and moderate discussions to maintain a positive environment 

• Monitor sentiment, feedback, and surface insights to the product and marketing teams 

Requirements 

• Min. 3 years experience with content marketing, copywriting and/or digital marketing roles. 

• Working knowledge of content marketing / copywriting experience 

• Experience with SEO analytics tools (eg. SEMRush, Ahref) 

• Experience with digital marketing tools (Facebook Ads, Google Ads) will be a plus. 

• Good command of the English Language – both written and verbal