Social Content Creation Manager (Fashion MNC) - #1106722

Social Content Creation Manager

Global Fashion Brand | HQ Marketing Team

We’re looking for a Social Content Creation Manager to join our in-house Marketing & Creative team. Reporting to the Director, you will lead the development and execution of social-first content that drives engagement and brand presence across global markets.

Key Responsibilities

Content Creation & Strategy

• Develop high-quality social media content (videos, images, reels, etc.) in line with brand identity

• Collaborate with internal teams to conceptualize and execute creative content

• Maintain and manage the social content calendar aligned with product drops and campaigns

• Craft compelling narratives to engage target audiences

• Ensure consistent tone, visuals, and messaging across platforms

Social Media & Digital Campaigns

• Plan and execute campaigns across Instagram, TikTok, YouTube, WeChat, and emerging platforms

• Tailor content for regional and global markets

• Leverage platform insights to optimize content and drive engagement

Influencer & Brand Collaborations

• Manage influencer partnerships for both paid and organic campaigns

• Oversee production of influencer-led content and activations

• Identify and collaborate with creators aligned with the brand’s vision

Performance Tracking & Optimization

• Monitor key metrics and provide regular performance reports

• Analyze audience insights to refine content strategy

• Drive follower growth, engagement, and audience expansion

Event & Campaign Coverage

• Lead real-time content creation during store activations, product launches, and events

• Ensure timely, high-quality output for digital storytelling

Requirements

• Minimum 5 years of content creation or social media experience, ideally in global fashion brands

• Proficient in Adobe Creative Suite, Final Cut Pro, and other editing tools

• Strong understanding of social trends, branding, and consumer engagement

• Proven experience managing influencer collaborations and digital campaigns

• Comfortable with fast-paced environments and international travel

• Open to flexible hours; not hiring from agencies or blogshop backgrounds

Ashley Soo Li Kim | R23113395 | 05C3451